Screen Media Practice

Unit code: ASN3002 | Study level: Undergraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
Footscray Park
ASN3001 - Screen Media Enterprise
(Or equivalent to be determined by unit coordinator)


This third year unit provides opportunities for final year students to produce real world screen media projects for clients, reflective of industry practice. The unit provides the opportunity for students to collaborate in the production of video projects that may include, corporate, documentary, television commercials, promo, web, event and training videos. Past clients have included government, corporate, sporting and cultural agencies. Students will be expected to undertake the production of a screen media project for an external client. A brief will be prepared by the client and the planning, pre-production, production and post-production work will be accomplished by student teams under the guidance and mentorship of leading industry professionals. It is expected that the completed projects produced for Screen Media Practice will be an important part of the student’s professional portfolio and form a bridge between the course and the type of work undertaken on the successful completion of the degree.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Analyse and evaluate a screen media client brief.
  2. Undertake the various production stages required for a specific screen media project.
  3. Anticipate and resolve the business and production requirements for a specific screen media project.
  4. Deliver a screen media project according to an external client brief.


For Melbourne campuses

Assessment type: Report
Grade: 20%
Client Return Brief
Assessment type: Report
Grade: 20%
Progress report
Assessment type: Report
Grade: 20%
Assessment type: Project
Grade: 40%
Major Project

Required reading

Students will be provided with weekly material on VU Collaborate to support the curriculum.

As part of a course

This unit is studied as part of the following course(s):

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