Professional Internship

Unit code: ADM6014 | Study level: Postgraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
Successful completion of four units in this course or by approval of coordinator
(Corequisite units must be studied concurrently with this unit)


The Professional Internship unit offers students the opportunity to apply their learning in this course, along with their previous learning and experience in a task-oriented work integrated learning environment. Students may use the opportunity to extend their existing areas of expertise and/or to work and learn in a new area of professional media and communication. Students keep a reflective journal of their internship activities and produce an evaluative report considering their experiences and contributions against a variety of measures, including the organisational strategic plan and evaluation methodologies.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Initiate, plan and implement a project that involves self-management and reflection on process;
  2. Adapt and apply the skills and knowledge acquired in their digital media studies to a professional setting;
  3. Articulate the role and value of digital media and communication expertise in an organisational environment; and
  4. Critically reflect on digital media and communication practices in relation to a particular project.


For Melbourne campuses

Assessment type: Journal
Grade: 30%
Project research and development journal
Assessment type: Portfolio
Grade: 20%
Documentation or artefacts emerging from project activities
Assessment type: Report
Grade: 50%
Evaluative report

Required reading

Links to recommended texts for this unit will be provided to students via the Learning Management System (VU Collaborate)

As part of a course

This unit is studied as part of the following course(s):

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