Gain an essential overview of effective marketing strategies, with the Marketing Theory and Practice unit.
In this unit you will examine the role of marketing with the customer central to your approach.
You will learn theories and principles of marketing, focusing on achieving an organisation’s goals through identifying and targeting the customers’ needs and buying behaviour.
This unit will introduce you to:
On successful completion of this unit, students will be able to:
This unit is studied as part of the following course(s):