This unit describes the performance outcomes, skills and knowledge required to source information on, and work according to, a range of ethical and professional standards when using social media and online platforms for business purposes.
This key skill underpins effective performance when utilising social media and online platforms for diverse purposes. It applies to individuals working at all levels from operational personnel through to managers.
This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.
Assessment tasks will be designed to reinforce & extend knowledge and skill competence within set & controlled parameters in accordance with each unit’s learning outcomes & performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines.
Students will be expected to demonstrate the following required skills:
• source and interpret information on:
• terms of service for three different brands of social media, including information how those brands share user information
• general impacts of social media on organisations and users, both positive and negative, from three different sources
• cyberbullying and its impacts from three different sources
• a suitable code of conduct for online activities relevant to the individual’s current or prospective industry
• an organisational code of conduct for online activities relevant to the individual’s current or prospective job
• role, and obtain any required permissions for release
• the overarching requirements of commonwealth privacy regulations and any applicable local state or territory privacy regulations relevant to the individual’s current or prospective industry employment
• copyright in Australia; what it protects and does not protect, exclusive rights of owners and requirements for permissions
• defamation via social media from three different sources
• organisational criticism via social media; either customer or employee based
• from information collected, provide an overview evaluation of each of the above topics
• evaluate three situations involving personal online posts that present a risk to an organisation’s reputation and identify guidelines that could be used to avoid risk
• respond professionally to customer communications covering:
• a general product or service need, on two occasions
• negative comment or complaint about organisational issues, products or services, on two occasions.
The qualified trainer and assessor will provide teaching and learning materials as required in the form of workbooks produced by VU Polytechnic and/or via the VU Polytechnic e-learning system.
This unit is studied as part of the following course(s):