On successful completion of this unit, students will be able to:
- Design and implement a cultural adaptive marketing program and demonstrate a cultural and cross-cultural understanding;
- Critically review different predispositions consumers have towards foreign products, domestic products and products/services produced in particular countries;
- Interpret and evaluate appropriate strategies for marketing products in international markets including the most appropriate communications strategy; and,
- Predict the key factors involved when marketing products and services in a global market based on an understanding of recent developments in the discipline including digitalisation of marketing operations.