Digital Media for Sport and Health

Unit code: ADM6002 | Study level: Postgraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
Online Real Time


Digital media is expanding into many areas of everyday life. Digital media can support sport and health initiatives, as practitioners seek to take advantage of the possibilities of new technologies. Digital media applications are being developed for a range of purposes from tackling current health issues to improving the strategies of professional sportspeople. In this unit, we will explore the area through the lens of UX (user experience), and apply appropriate methodologies, to further understand our stakeholders. The similarities between UX and the relatively new field of Service Design are also reviewed. Students will have the opportunity to demonstrate their creative and technical skills by developing an interactive work that uses innovative technologies such as Augmented Reality (AR). Students will also examine controversial issues, such as privacy, the sharing of information, and designing for motivation.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Explicate case studies exploring the delivery of sport and health digital media products;
  2. Advocate for a design concept aimed a specific target market using theory and evidence;
  3. Collaboratively devise and develop innovative practical outcomes guided by theory;
  4. Collaborate professionally with others considering their different cultural, inclusive health and workplace contexts;


For Melbourne campuses

Assessment type: Report
Grade: 20%
Write a 'working document' for a sport or health digital application (group).
Assessment type: Presentation
Grade: 40%
Present a case study of a digital application that responds to a problem within the context of health or sport (individual oral presentation)
Assessment type: Creative Works
Grade: 40%
Respond to a brief, develop an interactive prototype which is health /sport orientated (group).

Required reading

Links to recommended texts for this unit will be provided to students via the Learning Management System (VU Collaborate)

As part of a course

This unit is studied as part of the following course(s):

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