SITTPPD017 - Develop tourism products

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Unit code: SITTPPD017 | Study level: TAFE
Footscray Nicholson


This unit describes the performance outcomes, skills and knowledge required to manage the strategic product development process from initial research through to product establishment and monitoring.The unit applies to all tourism industry sectors and to senior personnel working in strategic planning and product development roles.


For Melbourne campuses

Assessment tasks will be designed to reinforce & extend knowledge and skill competence within set & controlled parameters in accordance with each units learning outcomes & performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines.

Students will be expected to demonstrate the following required skills:

  • research, assess and develop a new product or service for one tourism operation, including:
  • analysing current industry, market and organisational information
  • gap analysis of current products or services
  • determining costs of delivery, distribution and commission structure and setting a profitable selling price for the new product or service
  • creating and implementing a product development plan
  • developing measures of success and return on investment for the new product or service
  • monitoring and evaluating the success of the product.

Required reading

The qualified trainer and assessor will provide teaching and learning materials as required in the form of workbooks produced by the VU Polytechnic and/or via the VU Polytechnic e-learning system.

As part of a course

This unit is studied as part of the following course(s):

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