Work in professional events with the Business Events unit.
Discover and review the scope and rationale of domestic and international business events in the MICE (meetings, incentive, convention, exhibition) sector.
You will identify and incorporate the needs of key stakeholders, such as professional conference organisers (PCOs), convention bureaux, venues and direct marketing officers.
You'll experience hands-on and theoretical learning through a range of activities including:
On successful completion of this unit, students will be able to:
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.