Business Research Project

Unit code: BGP7730 | Study level: Postgraduate
12
(One credit point is usually equivalent to one hour of study per week)
City Campus
City Flinders
Victoria University Online
VU Sydney
BMO6630 - Business Research Methods
(Or equivalent to be determined by unit coordinator)
Overview
Enquire

Overview

The project provides students with the opportunity, either individually or in teams to apply an advanced body of knowledge and skills to an approved, consultancy-based task. Proposals for projects will normally be developed in conjunction with the unit of study Business Research Methods (BMO6630). Each project should lead to business innovations or potential entrepreneurship development. Research may include analysis and anticipation of user or business needs; business scenario development and business case studies; the study of existing business practices and solutions, and innovative business models development.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Systematically identify user or business needs and contextualise them within the current literature;
  2. Generate, critically evaluate and defend both existing and new solutions to client needs such as technology, process and tools in the study field of choice;
  3. Articulate and critique the link between theory and practice;
  4. Apply theoretical frameworks and disciplinary knowledge and skills to complex problem solving in their chosen area of study in business solutions or entrepreneurship;
  5. Persuasively argue propositions, findings, conclusions or recommendations to professional peers; and
  6. In collaboration with others, demonstrate responsibility and accountability for own learning and all aspects of the work or functions required by a team.

Assessment

For Melbourne campuses

Assessment type: Presentation
|
Grade: 20%
Project multimedia presentation
Assessment type: Project
|
Grade: 60%
Project
Assessment type: Other
|
Grade: 20%
Documented progress and reflection

Other locations

For students studying at Victoria University Online
Assessment type: Assignment
|
Grade: 10%
Critical review of consulting skills & knowledge
Assessment type: Report
|
Grade: 40%
Investigating an organisational issue
Assessment type: Presentation
|
Grade: 50%
Shark tank pitch

Required reading

A comprehensive list of readings will be provided to students to support project preparation.

As part of a course

This unit is studied as part of the following course(s):

Search for units, majors & minors