This unit (ASN2005) focuses on the ideation, development cycles and delivery of innovative music video production in the context of design and creative industries. Students are introduced to key innovation production management approaches, practices and theories, to further their understanding of how different design and creative disciplines relate to each other and evolve within particular historical, theoretical and philosophical contexts. In addition to being required to engage in critical analysis, students will work in groups to produce innovative projects of their own, and will utilise production equipment and facilities. Students undertaking this unit will further benefit from working collaboratively within a diversely-skilled team in response to innovative project demands. Weekly group discussions will explore critical dialogues focussing on significant practical and theoretical issues and the assessment tasks will develop aural, visual and written analytical skills across a range of appropriate technologies and techniques.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Analyse and differentiate music video practices and relevant historical, theoretical and philosophical contexts;  
  2. Apply relevant skills and knowledge to produce and realise independent works, artefacts and forms of creative expression;  
  3. Identify and evaluate appropriate and meaningful information from text, web, audio-visual and studio-based resources; and  
  4. Critique and analyse ideas and concepts.  


Assessment type Description Grade
Assignment Storyboard Analysis 20%
Essay Critical Review of Music Video Concept and Production 40%
Creative Works Music Video 40%

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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