Digital Service Design and Analytics

Unit code: ACM2004 | Study level: Undergraduate
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Online Real Time
N/A
Overview
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Overview

In this unit, students explore the emergent industry of digital service design as a practice that enables individuals and communities to engage with services offered in digital environments. Services transformed by digital environments include those in the education, health and music industries. In this unit, students critically examine the elements of ‘good’ digital service design. We focus. on the digital analytics generated by digital services, including those created with new forms of artificial technology, from a range of perspectives including ethical standpoints. Practical skills in the collection and analysis of data in order to design better services will be developed.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Apply human-centred methodologies to a range of problems in the area of digital media, including artificial intelligence technology;
  2. Demonstrate a working knowledge and application of digital service design analytics;
  3. Develop digital service design artefacts, informed by human-centred analytic data and using the affordances of emerging technology;
  4. Articulate the ethical problems generated by digital services and analytics

Study as a single unit

This unit can be studied on its own, without enrolling in a full degree.

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Assessment

For Melbourne campuses

Assessment type: Presentation
|
Grade: 30%
An oral presentation analysing a service design innovation and the analytics it collects.
Assessment type: Project
|
Grade: 40%
A digital service design artefact
Assessment type: Report
|
Grade: 30%
A recommendation report informed by design analytics

Required reading

User experience mapping.
Szabo, P. (2017).| Packt Publishing.

As part of a course

This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.

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