Unit details
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Learning Outcomes
1. | Analyse how the key elements of the marketing mix contribute to the marketing strategy and marketing plans of a hotel or hospitality business; | ||
2. | Identify and analyse consumer behaviour within key target markets and related implications for marketing activities and decision making; | ||
3. | Demonstrate a theoretical knowledge of core marketing and communications concepts and principles; | ||
4. | Apply core marketing and communications concepts and principles through the development of key marketing plans for a hotel or hospitality business; and | ||
5. | Identify and evaluate good practice principles in web and social media use, demonstrating application through the creation of a hotel or hospitality business website and social media plan. |
Assessment
Assessment type | Description | Grade |
---|---|---|
Assignment | Marketing brief | 20% |
Presentation | Marketing brief | 10% |
Project | Industry project - website | 50% |
Presentation | Industry project – social communications plan | 20% |
Required reading
Marketing: Theory, Evidence, Practice,
Sharp, B. 2017,
Oxford University Press, South Melbourne
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
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