|1.||Analyse how the key elements of the marketing mix contribute to the marketing strategy and marketing plans of a hotel or hospitality business;|
|2.||Identify and analyse consumer behaviour within key target markets and related implications for marketing activities and decision making;|
|3.||Demonstrate a theoretical knowledge of core marketing and communications concepts and principles;|
|4.||Apply core marketing and communications concepts and principles through the development of key marketing plans for a hotel or hospitality business; and|
|5.||Identify and evaluate good practice principles in web and social media use, demonstrating application through the creation of a hotel or hospitality business website and social media plan.|
|Project||Industry project - website||50%|
|Presentation||Industry project – social communications plan||20%|
Marketing: Theory, Evidence, Practice,
Sharp, B. 2017,
Oxford University Press, South Melbourne
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As part of a course
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