This capstone unit has three aims: to provide students with a hands-on approach to the theory, processes and procedures in designing, planning, staging and evaluating sport events; to introduce students to a range of events and increase their knowledge and competency base in the field of event management; and to introduce students to the principles and practices of project management and effective teamwork. This is a capstone final year unit that integrates all sport management principles and professional practices that have been covered in the sport management course. It provides a challenging and engaging event management experience that will transition students to postgraduate life.

Unit details

Location:
Study level:
Undergraduate
Credit points:
12
Unit code:
SSM3205

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Analyse the resources available in the sport event management field as they relate to the variety of events and the role of diverse service providers;  
  2. Integrate the conceptual understanding and professional practices of sport management through planning, staging and evaluating a live event;  
  3. Apply effective communication, teamwork and relationship building with the main event stakeholders;  
  4. Demonstrate leadership skills, effective teamwork, initiative and problem solving in the sport event management process; and  
  5. Critically reflect on, evaluate and improve upon individual and team performance during an event management process and write a final event evaluation report.  

Assessment

Assessment type Description Grade
Examination Event management exam (short answer 10-12 questions) (1000 words) 20%
Project Communication, teamwork and event performance (WIL) (1000 words per student - team charter / team plans 15%; Position description assessment 20%) 35%
Report Major event report / evaluation (1000 words) 25%
Project Final sport and recreation event assessment by lecturer WIL 20%

Required reading

Festival and special event management, 5th edn,
Allen, J, O Toole, W, Harris, R & McDonnell, I. 2011,
Wiley, Milton, Queensland,

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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