This capstone unit is designed to provide students with a theoretical understanding to the theory, processes and procedures in designing, planning, staging and evaluating sport events. This unit also introduces students to a range of events and increases their knowledge and competency base in the field of event management. Student also are provided a foundation in the principles and practices of sales techniques and project management. The unit seeks to integrate all sport management principles and professional practices that have been covered in the sport management course.
Unit details
Location:
Remote
Study level:
Undergraduate
Credit points:
12
Unit code:
SSM3205
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Learning Outcomes
| 1. | Analyse the resources available in the sport event management field as they relate to the variety of events and the role of diverse service providers; | ||
| 2. | Integrate the conceptual understanding and professional practices of sport management through planning, staging and evaluating sport events; | ||
| 3. | Demonstrate effective communication, teamwork and relationship building in explaining various event stakeholders situations; | ||
| 4. | Articulate the leadership skills, effective teamwork, initiative and problem solving in implementing the sport event management process; and | ||
| 5. | Critically reflect on, evaluate and improve upon individual and team performance of a staged event and present the findings. |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Assignment | Case Study Analyses (3 x 15% each; 750 words each) | 45% |
| Report | Event Management Research Paper (1200 words) | 40% |
| Presentation | Final Case Study Presentation | 15% |
Required reading
Sport Facility Management: Organizing Events and Mitigating Risks, 3rd Edn
Ammon, R. E., Southall, R. M., & Nagel, M. S. (2016),
Morgantown, West Virginia, USA: Fitness Information Technology
Managing Sport Facilities and Major Events, 2nd Edn
Schwarz, E.C., Westerbeek, H., Liu, D., Emery, P. & Turner, P. (2017),
Abingdon, United Kingdom: Routledge
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
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