This capstone unit has three aims: to provide students with a hands-on approach to the theory, processes and procedures in designing, planning, staging and evaluating sport events; to introduce students to a range of events and increase their knowledge and competency base in the field of event management; and to introduce students to the principles and practices of project management and effective teamwork. This is a capstone final year unit that integrates all sport management principles and professional practices that have been covered in the sport management course. It provides a challenging and engaging event management experience that will transition students to postgraduate life.

Unit details

Location:
Footscray Park
Study level:
Undergraduate
Credit points:
12
Unit code:
SSM3205

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Analyse the resources available in the sport event management field as they relate to the variety of events and the role of diverse service providers;  
  2. Integrate the conceptual understanding and professional practices of sport management through planning, staging and evaluating a live event;  
  3. Apply effective communication, teamwork and relationship building with the main event stakeholders;  
  4. Demonstrate leadership skills, effective teamwork, initiative and problem solving in the sport event management process; and  
  5. Critically reflect on, evaluate and improve upon individual and team performance during an event management process and write a final event evaluation report.  

Assessment

Assessment type Description Grade
Examination Event management exam (short answer 10-12 questions) (1000 words) 20%
Project Communication, teamwork and event performance (WIL) (1000 words per student - team charter / team plans 15%; Position description assessment 20%) 35%
Report Major event report / evaluation (1000 words) 25%
Project Final sport and recreation event assessment by lecturer WIL 20%

Required reading

Festival and special event management, 5th edn,
Allen, J, O Toole, W, Harris, R & McDonnell, I. 2011,
Wiley, Milton, Queensland,

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

You can choose to study this unit as part of the following courses. Refer to the course page for information on how to structure your course to include this unit.

Course Study as part of
Bachelor of Outdoor Leadership Sport and Active Communities - Major
Bachelor of Sport Management Sport and Active Communities - Major
Bachelor of Sport Management/Bachelor of Business Sport and Active Communities - Major
Bachelor of Sport Science (Human Movement)/Bachelor of Sport Management Sport and Active Communities - Major
Bachelor of Fitness Sport Management - Discipline Minor

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This unit can be studied on its own, without enrolling in a full degree. Learn more about single units of study at VU.

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