This capstone unit is designed to provide students with a theoretical understanding to the theory, processes and procedures in designing, planning, staging and evaluating sport events. This unit also introduces students to a range of events and increases their knowledge and competency base in the field of event management. Student also are provided a foundation in the principles and practices of sales techniques and project management. The unit seeks to integrate all sport management principles and professional practices that have been covered in the sport management course.

Unit details

Location:
Study level:
Undergraduate
Credit points:
12
Unit code:
SSM3205

Prerequisites

SSM3103 - Sport Facility Management

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Analyse the resources available in the sport event management field as they relate to the variety of events and the role of diverse service providers;  
  2. Integrate the conceptual understanding and professional practices of sport management through planning, staging and evaluating sport events;  
  3. Demonstrate effective communication, teamwork and relationship building in explaining various event stakeholders situations;  
  4. Articulate the leadership skills, effective teamwork, initiative and problem solving in implementing the sport event management process; and  
  5. Critically reflect on, evaluate and improve upon individual and team performance of a staged event and present the findings.  

Assessment

Assessment type Description Grade
Assignment Case Study Analyses (2 x 20% each) 40%
Report Event Management Research Paper (includes a 5% short write-up due at the end of Week 1, articulating the students topic choice) 45%
Presentation Final Case Study Presentation 15%

Required reading

Sport Facility Management: Organizing Events and Mitigating Risks, 3rd Edn
Ammon, R. E., Southall, R. M., & Nagel, M. S. (2016),
Morgantown, West Virginia, USA: Fitness Information Technology

Managing Sport Facilities and Major Events, 2nd Edn
Schwarz, E.C., Westerbeek, H., Liu, D., Emery, P. & Turner, P. (2017),
Abingdon, United Kingdom: Routledge

NOTE: Both books are also used in SSM3103 Sport Facility Management

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.