This unit introduces students to a variety of strategies that may be used to broaden the funding base of organisations and partnerships between organisations. Students are given a sound knowledge and develop skills to apply processes and procedures in sourcing sponsorships and partnerships.

The unit concentrates on:
  • Sponsor objectives and benefits, 
  • Identifying and approaching sponsors, 
  • Developing and packaging sponsorship proposals and evaluating the sponsorship. 

Students prepare and present a sponsor partnership proposal in collaboration with a selected club and obtain industry, peer and teacher feedback on the success of the proposal.

Unit details

Study level:
Credit points:
Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Interpret the key sport sponsorship/partnership competencies of prospecting, identifying needs, financial implications, proposal/agreement development, and evaluation;  
  2. Scrutinise club sponsor proposals and design or modify new or additional components for club sponsor proposals;  
  3. Collaborate in groups and with a manager from a selected sport / active recreation club and negotiate processes associated with a sponsor partnership proposal; and,  
  4. Organise, manage and present a sponsor partnership proposal.  


Assessment type Description Grade
Test Online quiz 10%
Assignment Sport sponsorship proposal (2 parts) 60%
Presentation Sponsorship proposal and club presentations 20%
Report Sport industry partner evaluation form 10%

Required reading

A selection of online reading will be prescribed.

Developing successful sport sponsorship plans. (5th ed.).
Stolar, D. K. & Nagel, M. S. (2017).
Morgantown, WV: Fitness Information Technology

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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