Sponsor objectives and benefits,
Identifying and approaching sponsors,
Developing and packaging sponsorship proposals and evaluating the sponsorship.
|1.||Interpret the key sport sponsorship/partnership competencies of prospecting, identifying needs, financial implications, proposal/agreement development, and evaluation;|
|2.||Scrutinise club sponsor proposals and design or modify new or additional components for club sponsor proposals;|
|3.||Collaborate in groups and with a manager from a selected sport / active recreation club and negotiate processes associated with a sponsor partnership proposal; and,|
|4.||Organise, manage and present a sponsor partnership proposal.|
|Assignment||Sport sponsorship proposal (2 parts)||60%|
|Presentation||Sponsorship proposal and club presentations||20%|
|Report||Sport industry partner evaluation form||10%|
Developing successful sport sponsorship plans. (5th ed.).
Stolar, D. K. & Nagel, M. S. (2017).
Morgantown, WV: Fitness Information Technology
Where to next?
As part of a course
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