This unit in Strategic Planning and Management in Sport Business will focus on applying various strategic management concepts and analytical tools to organisational challenges and issues in sport businesses. Students will be guided through the whole process of considering and analysing the internal and external environment of the organization, to establish a foundation for the strategic analysis of opportunities and threats that the organization is confronted with. Following this analysis, the unit advances towards identifying the strategic direction(s) that the organization can take. Through various 'real life' assessment tasks students will be challenged to identify strategy 'implementation' courses of action.

Unit details

Online – Real Time
Study level:
Credit points:
Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Argue and justify how to make short-term and long-term strategic decisions considering the competitive environment that the organization operates in  
  2. Consider various courses of strategic action for (different cases of) organisations and argue in favour or against the merit of such actions  
  3. Identify a range of strategic analysis and planning tools and successfully apply and use them in the right context  
  4. Analyse and research strategic challenges of sport businesses in a wide variety of organizational settings and be able to critically reflect on strategic direction and required change  


Assessment type Description Grade
Case Study Case Analysis 30%
ICT (Wiki, Web sites) Discussion boards 30%
Report Strategic planning report 20%
Presentation Based on strategic planning report 20%

Required reading

International Cases in the Business of Sport, 2nd ed.
Chadwick, S., Arthur, D. & Beech, J. (2017).
Oxford, UK: Routledge.

Organisational Performance Management in Sport.
Boyle, I. (2016).
Oxford, UK: Routledge.

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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