This unit in Strategic Planning and Management in Sport Business will focus on applying various concepts and analytical tools to strategic organisational problems and issues in sport business management with the end goal of resolution leading to optimisation for the total sport enterprise. Through analysis of the forces that shape strategic decisions, and the basic tools sport managers and leaders use in their attempt to maximise the value of the sport organisation, students will use team processes, agendas, brainstorming techniques, critical thinking skills, and creativity tools to explain how to move sport organisations forward in a positive direction towards a vision.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Design short-term and long-term strategic decisions using financial, marketing research, operations and sales data.  
  2. Formulate a strategic business plan that articulates the implementation of strategic changes to a real sport business.  
  3. Evaluate the methods for making substantive recommendations to senior management of a sport organisation involving several areas of the company simultaneously.  
  4. Implement techniques of strategic planning and management to a variety of sport business situations.  
  5. Analyse and research sport business industry problems in a wide variety of sport organisational settings in order to evaluate findings and prioritise change.  


Assessment type Description Grade
Case Study Case Analysis 1 15%
Case Study Case Analysis 2 15%
ICT (Wiki, Web sites) Weekly discussion board contributions. 30%
Report Strategic planning report (includes a 15-20 minute Multimedia presentation). 40%

Required reading

International Cases in the Business of Sport, 2nd ed.
Chadwick, S., Arthur, D. & Beech, J. (2017).
Oxford, UK: Routledge.

Organisational Performance Management in Sport.
Boyle, I. (2016).
Oxford, UK: Routledge.

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