SHBHIND003 - Develop and expand a client base

For Melbourne campuses

Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit’s learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines.

Students will be expected to demonstrate the following required skills:

• proactively promote these types of hair products and services to clients;
• research two new products and two new services using at least two of the following methods: reading trade, hair and fashion magazines; attending trade shows and industry product launches; reading product and service information; obtaining information from professional industry associations; discussions with colleagues, and;
• share the information collected with colleagues, through informal discussions.

Students will also be expected to demonstrate the following knowledge:

• full details of the salon’s;
• role of hairdressers and barbers in maximising business performance through effective sales and promotion;
• different client types and their product and service preferences;
• professional ethics for promoting hair products and services;
• ways of presenting and promoting products and service to meet different client communication styles;
• sales techniques;
• methods used to research new products and services, and;
• organisational client service policies and procedures.