Social Media and Social Marketing Approaches to Health Promotion

This unit equips students with the knowledge and skills to navigate challenges associated with contemporary social media and social marketing concepts and theories, and provides the tools to implement health promotion programs which have integrity, focus and ability to reach diverse populations. Through critical analysis of current local, national and global social marketing platforms used for health promotion, students will address the legal requirements, health literacy considerations and traverse the balance of technology, content design and delivery in order to construe innovative and effective health promotions. The strategies of social marketing, analysis, planning, execution and evaluation in health promotion will be critically reviewed. Through examination of behavioural theories to guide social media health promotion programs, students will be supported to utilise the project management cycle to create online health promotion strategies.