This unit equips students with the knowledge and skills to navigate challenges associated with contemporary social media and social marketing concepts and theories, and provides the tools to implement health promotion programs which have integrity, focus and ability to reach diverse populations. Through critical analysis of current local, national and global social marketing platforms used for health promotion, students will address the legal requirements, health literacy considerations and traverse the balance of technology, content design and delivery in order to construe innovative and effective health promotions. The strategies of social marketing, analysis, planning, execution and evaluation in health promotion will be critically reviewed. Through examination of behavioural theories to guide social media health promotion programs, students will be supported to utilise the project management cycle to create online health promotion strategies.

Unit details

Victoria University Online
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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Critically evaluate the models, theories and design concepts which guide health promotion using different delivery platforms locally, nationally and globally;  
  2. Critique the legal requirements, health literacy considerations and foundational expectations for social marketing in health promotion with diverse populations;  
  3. Investigate social marketing strategies utilised to present effective health promotions using social media;  
  4. Analyse models of health behaviour and behaviour change and their use in social media and marketing health promotion programs to influence behaviour change; and  
  5. Formulate innovative and effective health promotion programs using social media and the project management cycle for design and delivery.  


Assessment type Description Grade
Creative Works Critical review of a contemporary social marketing health promotion intervention (500 words) 10%
Project Social marketing health promotion project development (2,500 words) 50%
ICT (Wiki, Web sites) Design of social media health promotion program (2000 words equivalent in ICT media production) 40%

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