Today's consumers are confused by an overwhelming amount of information about diets, nutrition and food. This unit will provide students with the communication skills and basic theory about education, learning and behaviour change, to enable them to design effective communication strategies for the general public/consumers. Non-print media strategies, such as videos and the internet, are emphasized in the context of health literacy and cultural diversity.

Unit details

Location:
Study level:
Undergraduate
Credit points:
12
Unit code:
HHN3601

Prerequisites

HHN2001 - Family Health and Nutrition Through the Lifespan

HHN2402 - Diet & Disease

HFS2001 - Properties of Food

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Critique the communication strategies and nutrition messages delivered to the general public/consumers by the media, advertisers, the food industry, government and public health agencies.  
  2. Apply the principles of promoting health behaviour change, taking into considering barriers and enablers that may impact on the general public/consumers ability to change.  
  3. Evaluate and develop written and verbal health education materials which consider the cultural requirements, literacy levels and health literacy levels of the general public/consumer.  
  4. Demonstrate professional, technical, cultural and interpersonal knowledge and skills for successful collaboration with peers on the production of a key nutrition message for a contemporary and diverse audience.  

Assessment

Assessment type Description Grade
Assignment Part A; Development of a resource to support nutrition education. 10%
Assignment Part B; Evidence base for resource in Part A (1000 words) 20%
Presentation Team presentation (30 mins) 35%
Other Individual written reflective summary (1500 words) 35%

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