Competitiveness continues to be one of the core issues for the hotel and resort industry, and thus a good understanding of competitiveness-related issues could help policymakers and industry operators formulate informed corporate strategies and decisions. This unit aims to explore the important role of hotel and resort management with an emphasis on the human resources, marketing, financial and technological aspects of hotel and resort management strategies. This unit serves the purpose of providing updated knowledge on theories, concepts, ideas, and empirical studies on hotel and resort management in both an Australian and global context.
On successful completion of this unit, students will be able to:
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.