Competitiveness continues to be one of the core issues for the hotel and resort industry, and thus a good understanding of competitiveness-related issues could help policymakers and industry operators formulate informed corporate strategies and decisions. 
This unit aims to explore the important role of hotel and resort management with an emphasis on the human resources, marketing, financial and technological aspects of hotel and resort management strategies. This unit serves the purpose of providing updated knowledge on theories, concepts, ideas, and empirical studies on hotel and resort management in both an Australian and global context.

Unit details

Location:
Study level:
Postgraduate
Credit points:
12
Unit code:
BTD7007

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Critically review, reflect on and synthesise complex information, problems, concepts and theories of the management of hotel and resort in a global context;  
  2. Evaluate the impacts of economical, technological, environmental, social and cultural factors on hotel and resort operation management in a global competitive setting; and,  
  3. Apply research skills and techniques to formulate strategies and solve complex managerial problems for industry practitioners.  

Assessment

Assessment type Description Grade
Test Reflective essay in core concepts and theories of hotel and resort management. 15%
Case Study Business report on selected case study in hotel or resort (30%) and presentation (15%) 45%
Assignment Group research report (develop strategy in business comparison hotels or resorts) 40%

Required reading

Hotel Accommodation Management,
Wood, R.C (2018)
Routledge

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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