|1.||Appraise and assess the context, rationale and strategic function of business events;|
|2.||Devise appropriate planning strategies for the promotion and development of business events;|
|3.||Devise an event bid proposal in response to a client brief for a major business event;|
|4.||Exhibit competency in the use of cloud based business event management software; and|
|5.||Formulate an effective bid presentation through role playing that synthesises the event bid proposal into a formulated pitch.|
|Essay||Research essay (based on roles and responsibilities of a Professional Conference Organiser (PCO) and the range of technological advances)||20%|
|Test||Online competency Test administered remotely via Cloud (IVVY Software)||30%|
|Report||Event Bid Report (30%) and Presentation (20%) In class or upload to YouTube||50%|
Business Events, 2nd edn.,
Davidson, R. (2019)
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
You can choose to study this unit as part of the following courses. Refer to the course page for information on how to structure your course to include this unit.
|Course||Study as part of|
|Graduate Diploma in Business||Tourism Hospitality and Events Management - Specialisation|
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