|1.||Appraise and assess the context, rationale and strategic function of business events;|
|2.||Devise appropriate planning strategies for the promotion and development of business events;|
|3.||Devise an event bid proposal in response to a client brief for a major business event;|
|4.||Exhibit competency in the use of cloud based business event management software; and|
|5.||Formulate an effective bid presentation through role playing that synthesises the event bid proposal into a formulated pitch.|
|Essay||Research essay (based on roles and responsibilities of a Professional Conference Organiser (PCO) and the range of technological advances)||20%|
|Test||Online competency Test administered remotely via Cloud (IVVY Software)||30%|
|Report||Event Bid Report (30%) and Presentation (20%) In class or upload to YouTube||50%|
Business Events, 2nd edn.,
Davidson, R. (2019)
Where to next?
Study a single unit
This unit can be studied on its own, without enrolling in a full degree. Learn more about single units of study at VU.
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.