|1.||Appraise and assess the context, rationale and strategic function of business events;|
|2.||Devise appropriate planning strategies for the promotion and development of business events;|
|3.||Devise an event bid proposal in response to a client brief for a major business event;|
|4.||Exhibit competency in the use of cloud based business event management software; and|
|5.||Formulate an effective bid presentation through role playing that synthesises the event bid proposal into a formulated pitch.|
|Essay||Research essay (based on roles and responsibilities of a Professional Conference Organiser (PCO) and the range of technological advances)||20%|
|Test||Online competency Test administered remotely via Cloud (IVVY Software)||30%|
|Report||Event Bid Report (30%) and Presentation (20%) In class or upload to YouTube||50%|
Business Events, 2nd edn.,
Davidson, R. (2019)
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