Emerging Trends in Tourism and Destination Management

Unit code: BTD7002 | Study level: Postgraduate
12
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
N/A
Overview
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Overview

Emerging Trends in Tourism and Destination Management explores the contemporary issues that face both tourism and destination management organisations as they navigate the 21st century. Principal among these challenges is the changing demographic and ethnicity of today’s traveller brought about through greater democratisation of travel, trade and visa deregulation and globalisation. Students will be encouraged to discuss the role of terrorism on travel patterns, digital disruption in the sector, the rise in CSR and sustainability measures and the specialisation and fragmentation of the tourism, hospitality and event spaces and how that affects visitation strategy.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Critically review the key trends driving change in the tourism and destination management sector at both local and global levels to assist decision making;
  2. Deduce key trends through interpreting and critiquing academic theory and current industry practice of the key challenges that the sector faces;
  3. Analyse complex problems including industry disruptions to successfully advance sector competitiveness and consumer satisfaction;
  4. Concisely advocate and substantiate professional judgments to a variety of audiences through a diagnosis of emerging challenges that may inhibit growth in the sector, proposing creative strategies to combat them exemplifying ethical responsibility and evidence-based decision-making;
  5. Cross-examine inter-cultural understandings, transnational relations, sustainability agendas and economic development in the context of contemporary tourism, hospitality and event management issues and their contribution to local and global communities.

Assessment

For Melbourne campuses

Assessment type: Assignment
|
Grade: 10%
Assignment plan on contemporary issues in tourism and destination management
Assessment type: Assignment
|
Grade: 30%
Journal Article Review & Tourism flow Analysis
Assessment type: Assignment
|
Grade: 60%
Contemporary issues in tourism and destination management Report 40% and Presentation 20%

Required reading

Students will be supplied a list of Recommended Reading via VU Collaborate.

As part of a course

This unit is studied as part of the following course(s):

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