Rapidly changing global business environments have changed the way in which organisations traditionally developed and implemented corporate strategy. As the world moves towards a knowledge-based economy, senior executives are faced with challenges and contradictions of efficiency versus creativity and exploitation versus exploration when effecting significant strategic change in their organisations. This unit invites students to reflect on the ambiguity and the unpredictability of organisation life and explore the links between strategy development, corporate culture, and managerial action. In addition, the unit provides students with different perspectives on strategy and examines concepts, theoretical frameworks and techniques that are useful in understanding, formulating and implementing successful strategy. It also describes the origins and development of business strategy, the existing strategic paradigms, competing or alternative theoretical frameworks and their implications.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Think analytically, that is, integrate different components of strategic frameworks and link them to outcome;  
  2. Critically analyse and understand the challenges facing the current global business environment and its implications to strategy development and implementation;  
  3. Review and interpret the major theoretical frameworks underlying Strategy and Strategic Change and infer on the ways organisations can utilise them;  
  4. Network and collaborate effectively in resolving complex challenges surrounding strategy implementation in local and multi-national organisations. Appreciate the importance of teamwork - in particular multidisciplinary teamwork;  
  5. Analyse and compare real-life case studies and evaluate the why some organisations are successful while implementing strategic change while others fail and recommend an alternative framework for example creating a knowledge-based entity; and,  
  6. Develop the ability to think strategically from the perspective of senior management in leading strategic change.  


Assessment type Description Grade
Literature Review Critique of the Literature on a chosen topic from the unit guide (3,000 words). 30%
Case Study Group Case study & Presentation - Evaluation of a real-time case study from participating organisation (3,000 words). 30%
Examination Final Examination (1500 words) 40%

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