Strategic Management and Business Policy

Unit code: BMO6511 | Study level: Postgraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
VU Brisbane
VU Online
VU Sydney
Prerequisites
N/A
Overview
Enquire

Overview

Strategic Management examines the decisions, actions and processes undertaken by firms for success, growth and change in a business environment. Managers at all levels are involved in the strategic management process and must be able to utilize an advanced body of knowledge and skills to plan and problem solve in this area.


This unit of study will explore the principal elements in external and internal environments which impact on organisations and consider how current theoretical frameworks and the interdisciplinary and professional knowledge base respond to complex issues. High level analytical and planning skills will be required to prepare relevant business plans.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Identify and evaluate the impact of key environmental factors, including economic, social, technological, political and environmental, on the strategic management context;
  2. Critically review and apply the major models used in strategic analysis via a range of case studies;
  3. Justify the applicability of strategic choices based on consideration of implementation factors and conditions;
  4. Evaluate designated strategic management tools in order to recommend appropriate strategic responses to business problems;
  5. Articulate the implications of business strategy choices on functional strategies, including marketing, operations and finance management; and
  6. Formulate a strategic plan for an organisation.
  7. Participate in an academic community through reflective and critical engagement in academic texts and understanding of principles of academic integrity.

Assessment

For Melbourne campuses

Assessment type: Case Study
|
Grade: 15%
Strategic analysis of case study (Individual)
Assessment type: Report
|
Grade: 35%
Environmental analysis research report (Individual)
Assessment type: Project
|
Grade: 50%
Business strategy plan and presentation (Group)
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules (Hurdle)

Other locations

For students studying at VU Online
Assessment type: Other
|
Grade: 10%
Business strategy reflection
Assessment type: Report
|
Grade: 40%
Business proposal report launch
Assessment type: Assignment
|
Grade: 50%
Business strategy proposal - growth
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules (Hurdle)

This unit will adopt a student-centred learning model where learning comes from network of relationships between instructors, peers, and industry sources. Peer support and information exchange will be facilitated by online learning through the VU Online Learning Management System. It is expected that students allocate approximately 8 hours per week for online activities and independent study.



REQUIRED TEXTS:All resources will reside in the LMS and will be co -designed by a subject matter expert (SME) and Learning designer (LD). No purchase of textbooks required.

Required reading

Strategic Management Concepts, A Competitive Advantage Approach,
David, F et al. (2020),| Pearson, Boston, MA

As part of a course

This unit is studied as part of the following course(s):

Graduate Certificate in Business
BTBU | Graduate certificate | Duration: 8 months
Graduate Certificate in Business Administration
BTPF | Graduate certificate | Duration: 0.5 years
Graduate Diploma in Business Administration
BGPB | Graduate diploma | Duration: 1 year
Master of Business Administration
BMPF | Masters (coursework) degree | Duration: 1.5 years
Master of Business Administration (Global)
BMAG | Masters (coursework) degree | Duration: 2 years
Master of Engineering
NMEN | Masters (coursework) degree | Duration: 2 years
Master of Supply Chain Management
BMSU | Masters (coursework) degree | Duration: 2 years

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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