Digital Business

Unit code: BMO2008 | Study level: Undergraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
Footscray Park
India Online
Online Real Time
VU Online
Prerequisites
BMO1000 - People and Organisations
(Or equivalent to be determined by unit coordinator)
Overview
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Overview

Be ready for a new way of doing business with the eCommerce Leadership unit.

Industry 4.0 is embracing a new and improved way of doing business, using digital and blockchain technologies.

You will focus on:

  • delivering a superior customer experience (CX)
  • brand
  • product fit
  • analysing competition and market trends
  • uncovering opportunities in existing markets or creating new ones
  • inquiry-based research
  • analytical and critical thinking
  • strategic decision-making
  • devising e-commerce resources
  • distributed leadership and collaborative work.

You will develop the transferable skills needed to leverage the physical and virtual mediums that drive e-commerce. You’ll also advance your mindset and understanding of organisational behaviours, change and leadership. Plus, discover how e-commerce impacts business and society, and how e-commerce transformation is creating new opportunities in support of sustainable development goals (SDGs).


You will create an e-commerce website and learn how business is conducted online by using industry-specific digital tools and platforms, such as Shopify. You’ll learn to optimise your value chain and realise your ability to apply theory to practice. At the end of this unit, you will take away a tangible outcome to showcase in your career portfolio.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Critique, review, analyse and apply theoretical frameworks and principles to address e-business challenges and customer experiences;
  2. Reflect critically on the impact and influence of social media platforms, digital technologies, and innovative business models on local and global markets;
  3. Articulate and propose creative e-commerce solutions through professional written, oral and visual communications; and,
  4. Exhibit confidence, agility and resilience by working individually and collaboratively in acquiring transferable skills.

Assessment

For Melbourne campuses

Assessment type: Report
|
Grade: 20%
Comparative study of two (2) e-commerce websites (Template provided)
Assessment type: Assignment
|
Grade: 20%
Critical analysis of social marketing strategies of two (2) e-commerce websites
Assessment type: Project
|
Grade: 40%
Building an E-commerce presence using digital platforms (Group)
Assessment type: Presentation
|
Grade: 20%
Persuasive presentation on business case for website (Group)

Required reading

Ecommerce: business, technology, society
Laudon, K.C., & Traver, C.G. (2021).| Pearson Education

As part of a course

This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.

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