Students study normative theories and models of organisation strategy, policy and decision making to critically assess their value to the organisation and its stakeholders. Through this study, students will develop knowledge, personal skills and competencies in the application of the strategic management principles to contemporary organisations.

Unit details

Online Real Time
Study level:
Credit points:
Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Critique the current and planned capabilities of a business organisation to provide sustainable practices in a dynamic business setting;  
  2. Assess the impact of internal and external environmental factors on a business organisations' ability to achieve strategic goals/priorities;  
  3. Devise and apply selective strategic decision making processes to identify strategic options and develop a strategic plan for a business organisation within a particular cultural or global context, and justify the conclusions and/or recommendations drawn;  
  4. Reflect upon enhanced personal and professional knowledge, skills and competencies, which contribute to the effective management of organisational resources and critique the role of culture, values and dispositions in achieving specified goals; and  
  5. Collaboratively prepare and present relevant strategic management knowledge and principles in a clear and coherent manner demonstrating intellectual independence and the initiation and development of new ideas.  


Assessment type Description Grade
Test Online Quiz 10%
Presentation Case Study Presentation (Group) 15%
Report Case Study Report (Group) 30%
Test In-Class Test 45%

Required reading

Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th Ed. Global edition).
David, F.R., & David, F.R. (2017).
USA: Pearson Higher Ed.

Where to next?

VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.