Managing businesses in an international environment today and into the future is challenging. Thus, this unit provides knowledge of business operation in the global arena, and addresses factors that drive international business engagement in the era of emerging market dominance across trade and foreign investment. The unit examines current global business debates, theories and practices and equips students with strategic skills to analyse and apply micro and macro aspects of global business to organisational management. The unit focuses on providing a deeper understanding of global context, taking a holistic view by evaluating alternative host market contexts and examining cross-national differences when formulating strategies to further enhance graduate capabilities in working in multi-national businesses. High level analytical and planning skills will be required to make international business strategic decisions and prepare relevant business plans or entry strategies into a foreign market.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Contextualize the historical, political, legal, economic and socio-cultural aspects of global business environment in relation to business organizations and management practices;  
  2. Critically examine the contemporary business environment in foreign markets, and their implications for international firms and managers;  
  3. Analyse the environmental risks and ambiguities in entering foreign markets; and  
  4. Critically evaluate and set up strategies for establishing successful business relationships with international partners, clients and suppliers.  


Assessment type Description Grade
Case Study Case study on international business 20%
Assignment Conduct a supra-regional environmental analysis 30%
Assignment International business strategic plan - report & presentation (group) 50%

Required reading

International business: competing in the global marketplace, 13th edn,
Hill, CWL & Hult, GTM 2021,
McGraw-Hill, New York, NY.

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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