|1.||Design and implement cultural adaptation in marketing programs and corroborate a cultural and cross-cultural understanding;|
|2.||Critically review different predispositions consumers have towards foreign products, domestic products and products/services produced in particular countries;|
|3.||Interpret and evaluate appropriate strategies for marketing products in international markets including the most appropriate communications strategy; and,|
|4.||Predict the key factors involved when marketing products and services in a global market based on an understanding of recent developments in the discipline including digitalisation of marketing operations.|
|Presentation||Group presentation and discussion||20%|
|Assignment||Individual written assignment||40%|
|Case Study||Individual written analysis of a case study||40%|
Global Marketing (10th Edition).
Green, M. and Keegan, W. (2020)
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