|1.||Design and implement a cultural adaptive marketing program and demonstrate a cultural and cross-cultural understanding;|
|2.||Critically review different predispositions consumers have towards foreign products, domestic products and products/services produced in particular countries;|
|3.||Interpret and evaluate appropriate strategies for marketing products in international markets including the most appropriate communications strategy; and,|
|4.||Predict the key factors involved when marketing products and services in a global market based on an understanding of recent developments in the discipline including digitalisation of marketing operations.|
|Case Study||Scenario based case study||20%|
|Assignment||Investigation of product failure in a global context||40%|
|Report||Global Marketing Plan (Group)||40%|
International marketing: An Asia-Pacific perspective. 7th ed
Fletcher, R., & Crawford, H. (2016).
Melbourne, Vic. / Pearson Australia
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.