BHO2006 - Introduction to Tourism Hospitality and Events
|1.||Evaluate the rationale and strategic function of business events in respect to the sponsor's intentions and the event context;|
|2.||Critically review the planning and development of business events; as they are modified for local and global impact, or for a targeted community;|
|3.||Compose and validate a proposal in response to a client brief for a business event, exemplifying creative problem-solving skills, critical thinking and professional judgement;|
|4.||Exhibit professional insights in the effective application of business event management software;|
|5.||Persuasively advocate responses to the challenges of changing customer service needs and changing global trends of the business event sector; and|
|6.||With responsibility and accountability for own learning and professional practice demonstrate a commitment to team outcomes.|
|Presentation||Presentation of Group Work||10%|
Conferences and Conventions: A Global Industry
Rogers, T. (2008)
Amsterdam, Holland: Butterworth-Heinemann
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