This is one of the specialist units offered in the Event Management specialism area. The unit is concerned with critical review of the scope and rational of business events and exposition of this knowledge - regards the following; national and international business events; business events in Australia; definitions within the business events sector (MICE, Trade Shows etc); identification and incorporation of stakeholders (PCOs, Convention Bureaux, Venues); funding and economic considerations; business event sectors (e.g. meetings and conferences, trade shows and exhibitions, product launches, incentive travel); unique operation management task of business events; sourcing leads; managing client relationships; the role of business events in leveraging strategic outcomes; pre- and post- events activities; accompanying persons programme; use of current business "cloud based" event software; the future of business events (e.g. climate change; sustainability; new technologies).
On successful completion of this unit, students will be able to:
This unit is not a compulsorily taken as part of any specific course. Depending on the course you study, this unit may be taken as an elective.