This unit aims to familiarise students with the applications for qualitative and quantitative market research methods and its importance in making sound business and marketing decisions. In addition, students successfully complete an applied research project.
BEO1106 - Business Statistics
BHO1171 - Introduction to Marketing
|1.||Conceptualise research to assist management in decision making;|
|2.||Evaluate and justify the most appropriate research technique for a given research project;|
|3.||Develop and/or evaluate an appropriate data collection form/s;|
|4.||Analyse and interpret data; and|
|5.||Present research findings.|
Students studying under the VU Block Model.
|Test||Online Multiple Choice Quiz||10%|
|Assignment||Design Online Questionnaire||25%|
|Presentation||Research Findings Presentation||25%|
|Exercise||Multiple choice quiz (week 4)||10%|
|Other||Data collection and entry||10%|
Marketing Research (4th ed., Asia Pacific ed.).
Zikmund, W., D'Alessandro, S., & Winzar, H. (2017).
South Melbourne: Cengage Learning Australia.
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