BHO1171 - Introduction to Marketing
|1.||Identify marketing communication theories and strategies;|
|2.||Review and discuss the role of advertising agencies and other marketing communications organisations;|
|3.||Construct marketing communication objectives, creative and media strategies and determine the marketing communications tools to fulfil these objectives;|
|4.||Investigate social, legal and ethical issues related to advertising, promotion and marketing communications from a multicultural and international perspective; and|
|5.||Collaboratively design and present an integrated marketing communications plan and strategy based on contemporary market research data for the target audience.|
Students studying under the VU Block Model.
|Report||Group IMC Plan Report||35%|
|Presentation||Group Marketing Pitch||15%|
|Report||Completed in groups, an IMC plan presented in report format Part A||20%|
|Report||Completed in groups, an IMC plan presented in report format Part B||20%|
Integrated Marketing Communications (5th Asia-Pacific Ed.).
Chitty, W., Luck, E., Barker, N., Sassenberg, A., Shimp, T. & Andrews, J. (2018).
South Melbourne: Cengage Learning.
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