This unit provides students with practical knowledge of designing and delivering tourism products. These products are designed in the context of particular businesses within the travel and tourism sector including travel agents, tour operators and transport. Students will examine the evolving nature of tourism distribution and the development of products and experiences, with an emphasis on innovative design. Specific issues addressed include: the management of travel operations; the development of innovative travel products; packaging; regulatory requirements; technological options; electronic distribution and communication; and intersectoral relationships.

Unit details

Location:
Study level:
Undergraduate
Credit points:
12
Unit code:
BHO2193

Prerequisites

BHO2006 - Introduction to Tourism Hospitality and Events

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Demonstrate a clear understanding of the complexities of the tourism product and the management and of the management and marketing challenges that arise;  
  2. Comprehend the critical link between tangible tourism products and the service element that facilitates the tourist interface;  
  3. Recognise the merits of collaborative action through a process of identifying the 'key players' in the production and distribution of tourism products, and the formal/informal relationships that exist between;  
  4. Elaborate on the complex nature of demand for tourism products/services and how this shapes the tourism offering, both now and in the future; and  
  5. Display sensitivity to the responsibilities vested in the use of society and culture as a product component.  

Assessment

Assessment type Description Grade
Test Online Multiple Choice Quiz 15%
Report Reflective Journals 30%
Project Group Product/Marketing Strategy 20%
Test In-Class Test 35%

Required reading

Travel and Tour Management
Frost, W. (2004).
Melbourne, Australia: Pearson

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