The project provides students with the opportunity, either individually or in teams to apply an advanced body of knowledge and skills to an approved, consultancy-based task. Proposals for projects will normally be developed in conjunction with the unit of study Business Research Methods (BMO6630). Each project should lead to business innovations or potential entrepreneurship development. Research may include analysis and anticipation of user or business needs; business scenario development and business case studies; the study of existing business practices and solutions, and innovative business models development.
On successful completion of this unit, students will be able to:
A comprehensive list of readings will be provided to students to support project preparation.
This unit is studied as part of the following course(s):