The project provides students with the opportunity, either individually or in teams to apply an advanced body of knowledge and skills to an approved, consultancy-based task. Proposals for projects will normally be developed in conjunction with the unit of study Business Research Methods (BMO6630). Each project should lead to business innovations or potential entrepreneurship development. Research may include analysis and anticipation of user or business needs; business scenario development and business case studies; the study of existing business practices and solutions, and innovative business models development.

Unit details

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BMO6630 - Business Research Methods

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Systematically identify user or business needs and contextualise them within the current literature;  
  2. Generate, critically evaluate and defend both existing and new solutions to client needs such as technology, process and tools in the study field of choice;  
  3. Articulate and critique the link between theory and practice;  
  4. Apply theoretical frameworks and disciplinary knowledge and skills to complex problem solving in their chosen area of study in business solutions or entrepreneurship;  
  5. Persuasively argue propositions, findings, conclusions or recommendations to professional peers; and  
  6. In collaboration with others, demonstrate responsibility and accountability for own learning and all aspects of the work or functions required by a team.  


Melbourne campuses

Students studying under the VU Block Model.

Assessment type Description Grade
Presentation Project multimedia presentation 20%
Project Project 60%
Other Documented progress and reflection 20%

Other locations

Assessment type Description Grade
Assignment Critical review of consulting skills & knowledge 10%
Report Investigating an organisational issue 40%
Presentation Shark tank pitch 50%

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.