|1.||Critically review and interpret the theoretical aspects of XM across the main areas of sales, services and marketing;|
|2.||Exhibit creative and technical practical professional skills and justify the strategy adopted with reference to specified briefs;|
|3.||Investigate, analyse, demonstrate and present the salient aspects of a XM implementation or XM innovation in a work-related environment;|
|4.||Negotiate with other students from different backgrounds and disciplines in a team environment demonstrating a high level of personal autonomy and accountability in achieving group outcomes and recognition of the roles of culture, values and dispositions in affecting achievement of goals; and|
|5.||Advocate persuasively their recommendations in both written and oral form to a variety of specialist and non-specialist audiences.|
|Case Study||Survey and report on CRM case study (Individual)||30%|
|Report||Case report on CRM using enterprise systems and presentation (Group)||30%|
|Test||CRM practical test||40%|
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As part of a course
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