The aim of this unit of study is to introduce students to research methods and approaches associated with business research. The unit examines research philosophies, methods and data collection approaches and the development of research questions related to a specific research topic. The unit explores a range of qualitative and quantitative methodologies and associated data collection approaches. At the conclusion of the unit students will be in a position to select and evaluate appropriate research methodologies for research within the discipline of business, critique published articles and develop a preliminary research proposal.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Select and apply an appropriate research methodology, including the selection of appropriate methods of data collection and analysis, to research contemporary issues within the discipline of business;  
  2. Drawing on relevant literature, frame a researchable question with creativity, initiative and autonomy;  
  3. Formulate a preliminary research proposal with independence and professional judgement, outlining a study that will address a gap in the literature and contribute new knowledge; and  
  4. Communicate clearly an advanced knowledge of research principles and methods including the theoretical underpinnings of the study area to both specialist and non-specialist audiences.  


The pass grade for this unit is 50%. However, progression to the thesis component would require a minimum 70% average across all coursework units.
Assessment type Description Grade
Report Formative report (2000 words) and presentation: Applicability of business research methods and data collection approaches 25%
Report Formative report: written articles critique and comparison (2500 words) 25%
Report Summative report (4000 words) 50%
The above assessments have a total equivalent word count of 8500 words.

Required reading

Business Research Methods, 12th Ed,
Cooper, D. and Schindler, P. 2014,
McGraw-Hill/Irwin, New York.

Other articles and document extracts will be uploaded on VU Collaborate.

Where to next?

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