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Learning Outcomes
1. | Select and apply an appropriate research methodology, including the selection of appropriate methods of data collection and analysis, to research contemporary issues within the discipline of business; | ||
2. | Drawing on relevant literature, frame a researchable question with creativity, initiative and autonomy; | ||
3. | Formulate a preliminary research proposal with independence and professional judgement, outlining a study that will address a gap in the literature and contribute new knowledge; and | ||
4. | Communicate clearly an advanced knowledge of research principles and methods including the theoretical underpinnings of the study area to both specialist and non-specialist audiences. |
Assessment
Assessment type | Description | Grade |
---|---|---|
Report | Formative report (2000 words) and presentation: Applicability of business research methods and data collection approaches | 25% |
Report | Formative report: written articles critique and comparison (2500 words) | 25% |
Report | Summative report (4000 words) | 50% |
Required reading
Business Research Methods, 12th Ed,
Cooper, D. and Schindler, P. 2014,
McGraw-Hill/Irwin, New York.
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