Online Screen Media
Credit points
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
Prerequisites
Co-requisites
(Corequisite units must be studied concurrently with this unit)
Overview
This unit examines new methods in the production and distribution techniques of video media through online platforms, including video-on-demand and streaming sites such as YouTube. It examines the way new distribution platforms are used by media professionals to distribute and engage with audiences. Students will analyse new practices which have been created from new platforms like YouTube and the impact these new platforms have upon traditional media practices.
Learning Outcomes
On successful completion of this unit, students will be able to:
- Explain contemporary practices in online video production and distribution;
- Analyse, evaluate and develop media resources reflective of contemporary media practices;
- Examine the changes to video media distribution methods; and
- Create short viral video projects.
Assessment
For Melbourne campuses
Assessment type: Review | Grade: 20%
Article review based on focus topics.
Assessment type: Presentation | Grade: 25%
In class presentation and analysis of specific text
Assessment type: Report | Grade: 20%
Group report on media concept
Assessment type: Presentation | Grade: 35%
In class group presentation of media concept and viral video
Required reading
Students will be provided with material on VU Collaborate to support the curriculum.
As part of a course
This unit is studied as part of the following course(s):