This unit examines new methods in the production and distribution techniques of video media through online platforms, including video-on-demand and streaming sites such as YouTube. It examines the way new distribution platforms are used by media professionals to distribute and engage with audiences. Students will analyse new practices which have been created from new platforms like YouTube and the impact these new platforms have upon traditional media practices.

Unit details

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Credit points:
Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Explain contemporary practices in online video production and distribution;  
  2. Analyse, evaluate and develop media resources reflective of contemporary media practices;  
  3. Examine the changes to video media distribution methods; and  
  4. Create short viral video projects.  


Assessment type Description Grade
Review Article review based on focus topics. 20%
Presentation In class presentation and analysis of specific text 25%
Report Group report on media concept 20%
Presentation In class group presentation of media concept and viral video 35%

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