If you're studying this unit in Melbourne, it's delivered in our First Year Model from semester 1, 2018. Instead of juggling four units at once, you'll focus on this one unit across a four-week period.

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This unit examines new methods in the production and distribution techniques of video media through online platforms, including video-on-demand and streaming sites such as YouTube. It examines the way new distribution platforms are used by media professionals to distribute and engage with audiences.  Students will analyse new practices which have been created from new platforms like YouTube and the impact these new platforms have upon traditional media practices.

Unit details

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Credit points:
Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Explain contemporary practices in online video production and distribution;  
  2. Analyse, evaluate and develop media resources reflective of contemporary media terminology;  
  3. Examine the changes to video media distribution methods; and  
  4. Create short viral video projects.  


Assessment type Description Grade
Review Article review based on focus topics. (1000 words) 30%
Creative Works Production Plan (1000 words) 30%
Creative Works Viral video (equivalent to 1500 words) 40%

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