From VU to Victory: CEO’s advice for the next generation

Trent Jacobs standing inside an empty AAMI park
VU’s focus on industry experience through work placements is a vital feature of their approach to education.

Trent Jacobs
Chief Executive Officer, Melbourne Victory Football Club

Ambition is one thing – but what’s the real key to cracking the sports industry? Melbourne Victory Football Club’s Chief Executive Officer and VU alumnus Trent Jacobs shares his advice for those starting out in their careers.

"I’ve been involved in the sports and entertainment industry my entire career. My most recent senior positions have been at Richmond Football Club and Melbourne Victory Football Club, where I became CEO in 2018.

"My advice for students is to where possible, undertake internships at workplaces, where you aspire to work in the future. Placements enable you to understand more than just work practices; you can see workplace culture, management support structures and department integration. It also provides an opportunity to impress the employer should job opportunities emerge.

"I feel VU’s focus on industry experience through work placements is a vital feature of their approach to education.

"Students who can demonstrate their capabilities and a willingness to embrace the dynamic – and sometimes demanding – sport industry, will have a great advantage with employers."

Trent is a VU alumnus, graduating from the Bachelor of Science.