Study at VU

From PhD scholar to start-up entrepreneur

Victoria University (VU) PhD candidate Faiza Ayob’s grand plan to “revolutionise the hotel industry” in South East Asia is shaping up to be a success.

Faiza, who is completing her Doctor of Philosophy in Business and Management, has developed an all-in-one, browser-based ecosystem that enables real-time reservations and automates fundamental business processes, helping hotel operators to maximize their profits and minimise costs.


International student Faiza has won numerous accolades for her hotel management system, Otel2GO

The cloud-based property management system – called Otel2Go – has earned Faiza a swag of awards, including gold and silver medals at awards by Universiti Teknologi MARA in Malaysia in 2017 and 2018.

Her start-up has also been shortlisted by Cyberview Sdn Bhd, the company leading the development of Cyberjaya, a city in Malaysia akin to Silicon Valley in the US. The Cyberview Living Lab Accelerator program has enabled Faiza to develop her startup through the support of resources, facilities, mentorship, networking and market access opportunities valid at over A$3,000.

By researching the adoption of digital business technologies for the Malaysian hotel industry – made possible through the VU International Postgraduate Research Scholarship – Faiza says she is hoping to make significant and lasting improvements to the hotel industry.

“My vision is to revolutionise the hotel industry in Malaysia and South East Asia with my start-up,” Faiza says.

“VU has given me the confidence to become an active global citizen and pursue my passion of making an impact through research,” she says.

“VU provides excellent research training, facilities and support for PhD students, and the Victoria University Postgraduate Association is incredibly supportive and engaging.”

Faiza, who is now completing the final few months of her PhD in Malaysia, has a wealth of experience in the industry, having lectured in hospitality at two business schools in Melbourne and worked at 4-star and 5-star international hotel chains in Kuala Lumpur.

Adding to her lengthy list of achievements, she was also a finalist at the 2018 MSC Malaysia Asia Pacific ICT Awards hosted by the National ICT Association of Malaysia, and has presented her research PhD paper at various international conferences during the past two years, including at the Australia and New Zealand Academy of Management Conference in 2017.