Key details
Areas of expertise
- Marketing services and experiences
- Marketing communication
- Marketing planning
- Consumer behaviour
- Cross-cultural research on marketing and tourism
Available to supervise research students
Available for media queries
About Thuy-Huong Truong
With her multiple language skills and extensive industry experience in marketing and tourism, Dr Thuy-Huong has been an assistant manager and business consultant for many international joint-venture companies across Vietnam. These comprise various fields including marketing, tourism, hospitality, medicine, engineering and construction, water and waste water, forestry and agriculture.
As a lecturer, Dr Thuy-Huong has taught a range of marketing, tourism, hospitality, management, consumer behaviour and research subjects spanning more than 20 years at various institutions in Vietnam, France and Australia. Additionally she has coordinated and taught subjects at offshore campuses in Sydney, Malaysia, Kuwait, China, France and Vietnam.
Dr Thuy-Huong Truong has engaged in various learning in the workplace and community research projects associated with her BHO2285 Marketing Research Unit. She has worked closely with the Australian Defence Force's charity fundraiser event, Defence Lake Attack (2008 and 2009), where she was awarded Engagement Awards.
Qualifications
- PhD Marketing & Tourism, RMIT, Australia, 2007
- MBus Marketing & Tourism, RMIT, Australia, 2002
- BBus Marketing & Tourism, RMIT, Australia, 1998
- Adv Dip Business in Travel and Tourism, Box Hill Institute, Australia, 1997
- BA Education, Pedagogy University, Vietnam, 1981
Key publications
Thuy-Huong has over 33 publications, with a selection listed here.
A more comprehensive list of Thuy-Huong's publications is available in the VU Research Repository.
Book (showing 1 of 6)
| Year | Citation |
|---|---|
| 2016 | Truong, T. H. (160101). Coming of age: The rise of american inbound tourism in Vietnam. |
Research funding for the past 5 years
Supervision of research students at VU
Available to supervise research students
Available for media queries
Teaching activities & experience
Director, Undergraduate Marketing
- Consumer Behaviour BHO2434
- Introduction to Marketing BHO1171
- Integrated Marketing Communication BHO2265
- Marketing Research BHO2285
- Product & Services Innovation BHO2259
- International Marketing BHO3373
- Marketing Services and Experiences BHO3439
- Marketing Planning and Strategy BHO3435
Postgraduate coordination & teaching
Key academic roles
| Dates | Role | Department / Organisation |
|---|---|---|
| Jan 2004 - Present |
Lecturer
|
Victoria University Business School |
| Dates | Role & Department/Organisation |
|---|---|
| Jan 2004 -
Present
|
Lecturer
Victoria University Business School |
Key industry, community & government roles
| Dates | Role | Department/Organisation |
|---|---|---|
| Jan 2010 - Oct 2019 |
Certified Practising Marketer (AMAMI CPM)
|
Australian Marketing Institute |
| Jan 2017 - Oct 2019 |
Fellow of the Australian Marketing Institute
|
Australian Marketing Institute |
| Jan 2004 - Oct 2019 |
Member
|
Council for Australian University Tourism and Hospitality Education (CAUTHE) |
| Jan 2004 - Oct 2019 |
Member
|
Sustainable Tourism Cooperative Research Centre (STCRC) |
| Oct 2000 - Oct 2019 |
Member
|
Asia Pacific Tourism Association (APTA) |
| Jan 2000 - Oct 2019 |
Member
|
Ecotourism Australia |
| Oct 2001 - Oct 2019 |
Member
|
International Centre for Research and Study on Tourism (C.I.R.E.T.) |
| Oct 2006 - Oct 2019 |
Editorial Board Member
|
Asian Journal of Tourism and Hospitality Research |
| Dates | Role & Department/Organisation |
|---|---|
| Jan 2010 - Oct 2019 |
Certified Practising Marketer (AMAMI CPM)
Australian Marketing Institute |
| Jan 2017 - Oct 2019 |
Fellow of the Australian Marketing Institute
Australian Marketing Institute |
| Jan 2004 - Oct 2019 |
Member
Council for Australian University Tourism and Hospitality Education (CAUTHE) |
| Jan 2004 - Oct 2019 |
Member
Sustainable Tourism Cooperative Research Centre (STCRC) |
| Oct 2000 - Oct 2019 |
Member
Asia Pacific Tourism Association (APTA) |
| Jan 2000 - Oct 2019 |
Member
Ecotourism Australia |
| Oct 2001 - Oct 2019 |
Member
International Centre for Research and Study on Tourism (C.I.R.E.T.) |
| Oct 2006 - Oct 2019 |
Editorial Board Member
Asian Journal of Tourism and Hospitality Research |
Awards
| Year | Award |
|---|---|
| 2009 |
Engagement Award for Defence Lake Attack Projects - Australian Defence Charities Fundraising Event, Victoria Barracks |
| 2008 |
Vice-Chancellor's Peak Award for Excellence in Research and Research Training - Victoria University |
| 2008 |
Highly Commended, Sir Frank Moore Award for Excellence in PhD Research and Publications - Sustainable Tourism Cooperative Research Centre (STCRC) |
| 2008 |
Vice Chancellor's Citation for Excellence in Research and Research Training (Research Degree Graduate) - Victoria University |
| 2006 |
Ocean Spirit Cruises Award for the Most Outstanding PhD Student and Highly Regarded PhD Thesis - Faculty of Business and Law Awards, Victoria University |
Keynote and invited speeches
| Year | Title/Description |
|---|---|
| 2012 |
Cross-Cultural Service Encounter Refereed Paper presented and published in the CAUTHE 2012 Conference Proceedings 'The New Golden Age of Tourism and Hospitality', ISBN: 978-0-9870507-1-7, La Trobe University, Melbourne, Australia, 6 - 9 February, 2012 |
| 2007 |
Encounters between East and West: Service Quality in Cross-Cultural Settings Refereed Paper presented and published in the CAUTHE Conference Proceedings 'Tourism_Past Achievements, Future Challenges', Sydney University, Sydney, Australia, 11-14 February 2007. |
| 2006 |
A Comparison of Asian and Western Tourist Perspectives On Service Quality in Vietnam Refereed Paper presented and published in the 2006 International Conference on Tourism and the New Asia Proceedings 'Tourism and the New Asia: Implications for Research, Policy and Practice', Beijing University, Beijing, China, August 9-12, 2006. |
| 2006 |
Asian Travel Consumption Behaviour: The Case of Chinese Tourist in Vietnam Refereed Paper presented and published in the CAUTHE Conference Proceedings 'to the city and beyond ... ', CD-ROM ISBN 0-9750585-1-, Victoria University, Melbourne, Australia, 6 - 9 February, 2006. |
| 2006 |
Cross-Cultural Perspectives on Service Quality: The case of American Guests and Vietnamese Hosts Refereed Paper presented and published in the CAUTHE Conference Proceedings 'to the city and beyond ...', CD-ROM ISBN 0-9750585-1-, Victoria University, Melbourne, Australia, 6 - 9 February, 2006. |
| 2005 |
Perceived Attractiveness of Vietnam as a Holiday Destination for American Tourists Refereed Paper in the International Conference Proceedings 'Tourism-Vehicle for the Development', Mohamed B. (Eds). CD-ROM, 9-11. ISBN 983-41749-1-8, February 2005, Universiti Sains Malaysia, Penang, Malaysia. |
| 2005 |
National Differences between Domestics and International Tourists visiting Australia: A Comparative Study on Resort Tourists Truong, Thuy-Huong, Robert Inbakaran and Merv Jackson: 'National Differences between Domestics and International Tourists visiting Australia: A Comparative Study on Resort Tourists', Refereed Paper presented and published in the International Conference Proceedings 'Tourism-Vehicle for the Development', Mohamed B. (eds). CD-ROM, 9-11. ISBN 983-41749-1-8, February 2005, Penang Malaysia. |
| 2005 |
Holiday Satisfaction of International Tourists in Vietnam: Towards an Exploration of a Cross-Cultural Conceptual Model Refereed Paper presented and published in the Business Research Conference Proceedings CD-ROM ISBN 1 8627 26639, December 2005, Victoria University, Australia. |
| 2004 |
Towards an Exploration of Cross -Cultural Holiday Satisfaction Model: A case of International Tourists in Vietnam Refereed Paper presented and published at the CAUTHE 2004 Annual Conference Proceedings 'Creating Tourism Knowledge', CD-ROM ISBN 1864997583, February 2004, Brisbane. |
| 2003 |
Assessing Holiday Satisfaction of Australian Travellers to Vietnam: The use of the HOLSAT Model Refereed Paper presented and published in the CAUTHE Conference Proceedings 'Riding the Wave of Tourism and Hospitality Research', February 2003, CD-ROM ISBN 0732992733, Coffs Harbour, Australia. |
| 2003 |
Understanding Cross-Cultural Holiday Satisfaction In Vietnam: Towards A Comparison of Chinese, French and U.S. Tourists Truong, Thuy-Huong: Brian King and Lindsay Turner: 'Understanding Cross-Cultural Holiday Satisfaction In Vietnam: Towards A Comparison of Chinese, French and U.S. Tourists', Refereed Paper presented and published in the Conference Proceedings 'Managing Tourism in the Global Economy', CD-ROM ISBN 186276418 December 2003, Melbourne, Australia. |
| 2000 |
Assessing the Potential of Vietnam as a Holiday Destination for Australian Travellers Refereed Paper presented and published in the Postgraduate Student Conference Proceedings 'Shifting Signs and New Directions in Research': Faculty of Arts (VUT) and Faculty of Education (RMIT), November 2000, Melbourne, Australia |
