Section: Overview
Overview
Key publications
Research funding
Supervising & teaching
Career

Key details

Areas of expertise

  • Marketing services and experiences
  • Marketing communication
  • Marketing planning
  • Consumer behaviour
  • Cross-cultural research on marketing and tourism

Available to supervise research students

Available for media queries

About Thuy-Huong Truong

With her multiple language skills and extensive industry experience in marketing and tourism, Dr Thuy-Huong has been an assistant manager and business consultant for many international joint-venture companies across Vietnam. These comprise various fields including marketing, tourism, hospitality, medicine, engineering and construction, water and waste water, forestry and agriculture.

As a lecturer, Dr Thuy-Huong has taught a range of marketing, tourism, hospitality, management, consumer behaviour and research subjects spanning more than 20 years at various institutions in Vietnam, France and Australia. Additionally she has coordinated and taught subjects at offshore campuses in Sydney, Malaysia, Kuwait, China, France and Vietnam.

Dr Thuy-Huong Truong has engaged in various learning in the workplace and community research projects associated with her BHO2285 Marketing Research Unit. She has worked closely with the Australian Defence Force's charity fundraiser event, Defence Lake Attack (2008 and 2009), where she was awarded Engagement Awards.

Qualifications

  • PhD Marketing & Tourism, RMIT, Australia, 2007
  • MBus Marketing & Tourism, RMIT, Australia, 2002
  • BBus Marketing & Tourism, RMIT, Australia, 1998
  • Adv Dip Business in Travel and Tourism, Box Hill Institute, Australia, 1997
  • BA Education, Pedagogy University, Vietnam, 1981

Key publications

Year Citation
2016 Truong, T. -H. (160101). Coming of Age: The Rise of American Inbound Tourism in Vietnam (1st). New York: Nova Science Publishers.
2015 Truong, T. H. (150701). When East meets West: Cross-cultural variation in service encounter interactions.
2013 Truong, T. H. (130601). From travellers' expectations to travellers' experiences: The workability of the HOLSAT model.
2010 Truong, T. H., & King, B. (101201). Tourism service experiences in Vietnam.

Year Citation
2010 Truong, T. H., & King, B. (101201). Host-guest cultural interactions: Service encounters between Vietnamese hosts and international visitors (pp. 37-70).

Year Citation
2012 Truong, T. H. (120101). Cross-Cultural Service Encounter Paper presented at CAUTHE 2012: The new golden age of tourism and hospitality; Book 2; proceedings of the 22nd Conference (pp. 633-643). Melbourne, Australia.: La Trobe University.

Year Citation
2016 Truong, T. -H. (160901). Cross-Cultural Perceptions on Service Quality. International Review of Business Research Papers, 12(2), (108-117).

doi: 10.21102/irbrp.2016.09.122.07

2014 Truong, T. (140101). In the cross-cultural context of Vietnam. The Journal of Culture and Tourism Research, 16(2), (53-78).
2010 Truong, T. H., & King, B. (100623). Cultural values and service quality: Host and guest perspectives. Tourism, Culture and Communication, 10(1), (15-32).

doi: 10.3727/109830410X12629765735597

2009 Truong, T. H., & King, B. (091209). An evaluation of satisfaction levels among Chinese tourists in Vietnam. International Journal of Tourism Research, 11(6), (521-535).

doi: 10.1002/jtr.726

Research funding for the past 5 years

Funding details for this researcher are currently unavailable.

Supervision of research students at VU

Available to supervise research students

Available for media queries

Currently supervised research students at VU

No. of students Study level Role
1 Masters by Research Associate supervisor
2 PhD Principal supervisor

Currently supervised research students at VU

Students & level Role
Masters by Research (1) Associate supervisor
PhD (2) Principal supervisor

Key academic roles

Dates Role Department / Organisation
Jan 2004 - Oct 2019
Lecturer
Victoria University Business School
Dates Role & Department/Organisation
Jan 2004 -
Oct 2019
Lecturer
Victoria University Business School

Key industry, community & government roles

Dates Role Department/Organisation
Jan 2010 - Oct 2019
Certified Practising Marketer (AMAMI CPM)
Australian Marketing Institute
Jan 2017 - Oct 2019
Fellow of the Australian Marketing Institute
Australian Marketing Institute
Jan 2004 - Oct 2019
Member
Council for Australian University Tourism and Hospitality Education (CAUTHE)
Jan 2004 - Oct 2019
Member
Sustainable Tourism Cooperative Research Centre (STCRC)
Oct 2000 - Oct 2019
Member
Asia Pacific Tourism Association (APTA)
Jan 2000 - Oct 2019
Member
Ecotourism Australia
Oct 2001 - Oct 2019
Member
International Centre for Research and Study on Tourism (C.I.R.E.T.)
Oct 2006 - Oct 2019
Editorial Board Member
Asian Journal of Tourism and Hospitality Research
Dates Role & Department/Organisation
Jan 2010 - Oct 2019
Certified Practising Marketer (AMAMI CPM)
Australian Marketing Institute
Jan 2017 - Oct 2019
Fellow of the Australian Marketing Institute
Australian Marketing Institute
Jan 2004 - Oct 2019
Member
Council for Australian University Tourism and Hospitality Education (CAUTHE)
Jan 2004 - Oct 2019
Member
Sustainable Tourism Cooperative Research Centre (STCRC)
Oct 2000 - Oct 2019
Member
Asia Pacific Tourism Association (APTA)
Jan 2000 - Oct 2019
Member
Ecotourism Australia
Oct 2001 - Oct 2019
Member
International Centre for Research and Study on Tourism (C.I.R.E.T.)
Oct 2006 - Oct 2019
Editorial Board Member
Asian Journal of Tourism and Hospitality Research

Awards

Year Award
2009

Engagement Award for Defence Lake Attack Projects - Australian Defence Charities Fundraising Event, Victoria Barracks

2008

Vice-Chancellor's Peak Award for Excellence in Research and Research Training - Victoria University

2008

Highly Commended, Sir Frank Moore Award for Excellence in PhD Research and Publications - Sustainable Tourism Cooperative Research Centre (STCRC)

2008

Vice Chancellor's Citation for Excellence in Research and Research Training (Research Degree Graduate) - Victoria University

2006

Ocean Spirit Cruises Award for the Most Outstanding PhD Student and Highly Regarded PhD Thesis - Faculty of Business and Law Awards, Victoria University

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Invited keynote speeches

Year Title/Description
2012

Cross-Cultural Service Encounter

Refereed Paper presented and published in the CAUTHE 2012 Conference Proceedings 'The New Golden Age of Tourism and Hospitality', ISBN: 978-0-9870507-1-7, La Trobe University, Melbourne, Australia, 6 - 9 February, 2012

2007

Encounters between East and West: Service Quality in Cross-Cultural Settings

Refereed Paper presented and published in the CAUTHE Conference Proceedings 'Tourism_Past Achievements, Future Challenges', Sydney University, Sydney, Australia, 11-14 February 2007.

2006

A Comparison of Asian and Western Tourist Perspectives On Service Quality in Vietnam

Refereed Paper presented and published in the 2006 International Conference on Tourism and the New Asia Proceedings 'Tourism and the New Asia: Implications for Research, Policy and Practice', Beijing University, Beijing, China, August 9-12, 2006.

2006

Asian Travel Consumption Behaviour: The Case of Chinese Tourist in Vietnam

Refereed Paper presented and published in the CAUTHE Conference Proceedings 'to the city and beyond ... ', CD-ROM ISBN 0-9750585-1-, Victoria University, Melbourne, Australia, 6 - 9 February, 2006.

2006

Cross-Cultural Perspectives on Service Quality: The case of American Guests and Vietnamese Hosts

Refereed Paper presented and published in the CAUTHE Conference Proceedings 'to the city and beyond ...', CD-ROM ISBN 0-9750585-1-, Victoria University, Melbourne, Australia, 6 - 9 February, 2006.

2005

Perceived Attractiveness of Vietnam as a Holiday Destination for American Tourists

Refereed Paper in the International Conference Proceedings 'Tourism-Vehicle for the Development', Mohamed B. (Eds). CD-ROM, 9-11. ISBN 983-41749-1-8, February 2005, Universiti Sains Malaysia, Penang, Malaysia.

2005

National Differences between Domestics and International Tourists visiting Australia: A Comparative Study on Resort Tourists

Truong, Thuy-Huong, Robert Inbakaran and Merv Jackson: 'National Differences between Domestics and International Tourists visiting Australia: A Comparative Study on Resort Tourists', Refereed Paper presented and published in the International Conference Proceedings 'Tourism-Vehicle for the Development', Mohamed B. (eds). CD-ROM, 9-11. ISBN 983-41749-1-8, February 2005, Penang Malaysia.

2005

Holiday Satisfaction of International Tourists in Vietnam: Towards an Exploration of a Cross-Cultural Conceptual Model

Refereed Paper presented and published in the Business Research Conference Proceedings CD-ROM ISBN 1 8627 26639, December 2005, Victoria University, Australia.

2004

Towards an Exploration of Cross -Cultural Holiday Satisfaction Model: A case of International Tourists in Vietnam

Refereed Paper presented and published at the CAUTHE 2004 Annual Conference Proceedings 'Creating Tourism Knowledge', CD-ROM ISBN 1864997583, February 2004, Brisbane.

2003

Assessing Holiday Satisfaction of Australian Travellers to Vietnam: The use of the HOLSAT Model

Refereed Paper presented and published in the CAUTHE Conference Proceedings 'Riding the Wave of Tourism and Hospitality Research', February 2003, CD-ROM ISBN 0732992733, Coffs Harbour, Australia.

2003

Understanding Cross-Cultural Holiday Satisfaction In Vietnam: Towards A Comparison of Chinese, French and U.S. Tourists

Truong, Thuy-Huong: Brian King and Lindsay Turner: 'Understanding Cross-Cultural Holiday Satisfaction In Vietnam: Towards A Comparison of Chinese, French and U.S. Tourists', Refereed Paper presented and published in the Conference Proceedings 'Managing Tourism in the Global Economy', CD-ROM ISBN 186276418 December 2003, Melbourne, Australia.

2000

Assessing the Potential of Vietnam as a Holiday Destination for Australian Travellers

Refereed Paper presented and published in the Postgraduate Student Conference Proceedings 'Shifting Signs and New Directions in Research': Faculty of Arts (VUT) and Faculty of Education (RMIT), November 2000, Melbourne, Australia

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