| Year | Citation |
|---|---|
| 2017 | Anesbury, Z., Winchester, M., & Kennedy, R. (171201). Brand user profiles seldom change and seldom differ. Marketing Letters, 28(4), (523-535). |
| 2016 | Augar, N., Woodley, C. J., Whitefield, D., & Winchester, M. (160808). Exploring academics approaches to managing team assessment. International Journal of Educational Management, 30(6), (1150-1162). |
| 2015 | Winchester, M., Arding, R., & Nenycz-Thiel, M. (150829). An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing, |
| 2014 |
Winchester, T. M., & Winchester, M. K. (140101). A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching. British Journal of Educational Technology, 45(1), (112-124). doi: 10.1111/bjet.12019 |
| 2012 | Winchester, M. K., & Winchester, T. M. (120901). If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching. Assessment and Evaluation in Higher Education, 37(6), (671-682). |
| 2011 | Winchester, T. M., & Winchester, M. (110601). Exploring the impact of faculty reflection on weekly student evaluations of teaching. International Journal for Academic Development, 16(2), (119-131). |
Key details
Areas of expertise
- Consumer behaviour
- Integrated marketing communication
- Learning and teaching
Available to supervise research students
Available for media queries
About Maxwell Winchester
Maxwell has many years of academic teaching experience globally, having held permanent faculty positions in Australia, Canada and the UK. In addition to these he has been an adjunct lecturer in China, Singapore, Malaysia, Vietnam, Kuwait, France, Denmark, Germany, Austria and Mexico.
His research interests include:
- reflective learning and reflective practice
- qualitative and quantitative research methods
- empirical generalisationalist research methods
- behaviourist consumer behaviour theories.
He has published articles on student evaluations of teaching and reflective practice, as well as negative brand beliefs, luxury and premium brands, and wine marketing.
Qualifications
- MA (Teaching & Learning in Higher Education), University Of Keele, UK, 2010
- PhD, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Australia, 2006
- MBus (Marketing), Victoria University, Australia, 1999
- GradDip Evaluation, University of Melbourne, Australia, 1996
- BSc (Psychology/Research Methods), Victoria University, Australia, 1994
Key publications
Maxwell has over 48 publications, with a selection listed here.
A more comprehensive list of Maxwell's publications is available in the VU Research Repository.
Conference paper (showing 4)
| Year | Citation |
|---|---|
| 2014 | Winchester, M., Lees, G., & de, Silva. (141203). Is There Product Segmentation in Australia s Top Ten Banks In Rundle-Thiele, S. ;. (Ed.), Paper presented at ANZMAC Annual Conference 2014 (pp. 267-272). Gold Coast, Australia: Griffith University. |
| 2014 | Winchester, M., & Lees, G. (141203). How Accurate are Segmentation Profiles? An Investigation of into Whether Customersof Australia s Top Ten Banks Fit within Specific Segmentation Profiles In Rundle-Thiele, S. ;. (Ed.), Paper presented at ANZMAC Annual Conference 2014 (pp. 240-247). Gold Coast, Australia: Griffith University. |
| 2013 | Winchester, M., & Lees, G. (130101). Do segments change over time: A two year investigation into the success of news paper targeting in NSW, Australia - 2009 and 2011 (pp. 1-8). Adelaide Hilton, Adelaide, South Australia: The University of Auckland Business School. |
| 2013 | Lees, G., & Winchester, M. (130101). Do competing supermarkets generally have the same sort of shoppers? (pp. 1-8). Adelaide Hilton, Adelaide, South Australia: The University of Auckland Business School. |
Journal article (showing 6 of 23)
Research funding for the past 5 years
Please note:
- Funding is ordered by the year the project commenced and may continue over several years.
- Funding amounts for contact research are not disclosed to maintain commercial confidentiality.
- The order of investigators is not indicative of the role they played in the research project.
2020
|
Grampians Climate Adaptation Strategy
From: Department of Environment, Land, Water and Planning
Other investigators: Aspr Thomas Clark
For period: 2020-2020
|
Not disclosed |
2019
|
Grampians Roadmap to Zero Emissions
From: Committee for Ballarat Inc.
Other investigators: Aspr Thomas Clark
For period: 2019-2020
|
Not disclosed |
Supervision of research students at VU
Available to supervise research students
Available for media queries
Currently supervised research students at VU
| No. of students | Study level | Role |
|---|---|---|
| 2 | Doctor of Business Administration | Associate supervisor |
| 2 | Doctor of Business Administration | Principal Supervisor supervisor |
| 1 | Doctor of Business Administration | Withdrawn - Associate supervisor |
| 1 | Masters by Research | Principal Supervisor supervisor |
| 2 | PhD | Associate supervisor |
Currently supervised research students at VU
| Students & level | Role |
|---|---|
| Doctor of Business Administration (2) | Associate supervisor |
| Doctor of Business Administration (2) | Principal Supervisor supervisor |
| Doctor of Business Administration (1) | Withdrawn - Associate supervisor |
| Masters by Research (1) | Principal Supervisor supervisor |
| PhD (2) | Associate supervisor |
Completed supervision of research students at VU
| No. of students | Study level | Role |
|---|---|---|
| 5 | Doctor of Business Administration | Withdrawn - Associate supervisor |
| 1 | Doctor of Business Administration | Associate supervisor |
| 3 | Doctor of Business Administration | Principal Supervisor supervisor |
| 2 | PhD | Principal Supervisor supervisor |
| 2 | PhD | Withdrawn - Principal supervisor |
| 3 | PhD Integrated | Withdrawn - Principal supervisor |
| 2 | PhD Integrated | Principal Supervisor supervisor |
| 1 | PhD Integrated | Associate supervisor |
| 1 | PhD Integrated | Withdrawn - Associate supervisor |
Completed supervision of research students at VU
| Students & level | Role |
|---|---|
| Doctor of Business Administration (5) | Withdrawn - Associate supervisor |
| Doctor of Business Administration (1) | Associate supervisor |
| Doctor of Business Administration (3) | Principal Supervisor supervisor |
| PhD (2) | Principal Supervisor supervisor |
| PhD (2) | Withdrawn - Principal supervisor |
| PhD Integrated (3) | Withdrawn - Principal supervisor |
| PhD Integrated (2) | Principal Supervisor supervisor |
| PhD Integrated (1) | Associate supervisor |
| PhD Integrated (1) | Withdrawn - Associate supervisor |
Careers
Details of this Researcher's career are currently unavailable.
