Section: Overview
Overview
Key publications
Research funding
Supervising & teaching
Career

Key details

Areas of expertise

  • Consumer behaviour
  • Integrated marketing communication
  • Learning and teaching

Not available to supervise research students

Available for media queries

About Maxwell Winchester

Maxwell has many years of academic teaching experience globally, having held permanent faculty positions in Australia, Canada and the UK. In addition to these he has been an adjunct lecturer in China, Singapore, Malaysia, Vietnam, Kuwait, France, Denmark, Germany, Austria and Mexico.

His research interests include:

  • reflective learning and reflective practice
  • qualitative and quantitative research methods
  • empirical generalisationalist research methods
  • behaviourist consumer behaviour theories.

He has published articles on student evaluations of teaching and reflective practice, as well as negative brand beliefs, luxury and premium brands, and wine marketing.

 

Qualifications

  • PhD
  • Master of Arts (Learning & Teaching in HE)
  • Master of Business (Marketing)
  • Grad Dip Evaluation
  • BSc (Psychology) (Social Research Methods)

Key publications

Year Citation
2014 Winchester, M., Lees, G., & de, Silva. (141203). Is There Product Segmentation in Australia s Top Ten Banks In Rundle-Thiele, S. ;. (Ed.), Paper presented at ANZMAC Annual Conference 2014 (pp. 267-272). Gold Coast, Australia: Griffith University.
2014 Winchester, M., & Lees, G. (141203). How Accurate are Segmentation Profiles? An Investigation of into Whether Customersof Australia s Top Ten Banks Fit within Specific Segmentation Profiles In Rundle-Thiele, S. ;. (Ed.), Paper presented at ANZMAC Annual Conference 2014 (pp. 240-247). Gold Coast, Australia: Griffith University.
2013 Winchester, M., & Lees, G. (130101). Do segments change over time: A two year investigation into the success of news paper targeting in NSW, Australia - 2009 and 2011 (pp. 1-8). Adelaide Hilton, Adelaide, South Australia: The University of Auckland Business School.
2013 Lees, G., & Winchester, M. (130101). Do competing supermarkets generally have the same sort of shoppers? (pp. 1-8). Adelaide Hilton, Adelaide, South Australia: The University of Auckland Business School.

Year Citation
2019 Wilson, D., & Winchester, M. (190617). Extending the double jeopardy and duplication of purchase laws to the wine market. International Journal of Wine Business Research, 31(2), (163-179).

doi: 10.1108/IJWBR-12-2017-0072

2017 Anesbury, Z., Winchester, M., & Kennedy, R. (171201). Brand user profiles seldom change and seldom differ. Marketing Letters, 28(4), (523-535).

doi: 10.1007/s11002-017-9437-2

2016 Augar, N., Woodley, C. J., Whitefield, D., & Winchester, M. (160808). Exploring academics approaches to managing team assessment. International Journal of Educational Management, 30(6), (1150-1162).

doi: 10.1108/IJEM-06-2015-0087

2015 Winchester, M., Arding, R., & Nenycz-Thiel, M. (150829). An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing,

doi: 10.1080/10454446.2015.1041197

2014 Winchester, T. M., & Winchester, M. K. (140101). A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching. British Journal of Educational Technology, 45(1), (112-124).

doi: 10.1111/bjet.12019

2012 Winchester, M. K., & Winchester, T. M. (120901). If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching. Assessment and Evaluation in Higher Education, 37(6), (671-682).

doi: 10.1080/02602938.2011.563278

Research funding for the past 5 years

Funding details for this researcher are currently unavailable.

Supervision of research students at VU

Not available to supervise research students

Available for media queries

Currently supervised research students at VU

No. of students Study level Role
8 PhD Principal supervisor
4 PhD Associate supervisor
1 Masters by Research Principal supervisor

Currently supervised research students at VU

Students & level Role
PhD (8) Principal supervisor
PhD (4) Associate supervisor
Masters by Research (1) Principal supervisor

Completed supervision of research students at VU

No. of students Study level Role
3 PhD Associate supervisor

Completed supervision of research students at VU

Students & level Role
PhD (3) Associate supervisor

Careers

Details of this Researcher's career are currently unavailable.