| Year | Citation |
|---|---|
| 2019 | Wilson, D., & Winchester, M. (190617). Extending the double jeopardy and duplication of purchase laws to the wine market. International Journal of Wine Business Research, 31(2), (163-179). |
| 2017 | Anesbury, Z., Winchester, M., & Kennedy, R. (171201). Brand user profiles seldom change and seldom differ. Marketing Letters, 28(4), (523-535). |
| 2016 | Augar, N., Woodley, C. J., Whitefield, D., & Winchester, M. (160808). Exploring academics approaches to managing team assessment. International Journal of Educational Management, 30(6), (1150-1162). |
| 2015 | Winchester, M., Arding, R., & Nenycz-Thiel, M. (150829). An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing, |
| 2014 |
Winchester, T. M., & Winchester, M. K. (140101). A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching. British Journal of Educational Technology, 45(1), (112-124). doi: 10.1111/bjet.12019 |
| 2012 | Winchester, M. K., & Winchester, T. M. (120901). If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching. Assessment and Evaluation in Higher Education, 37(6), (671-682). |
Key details
Areas of expertise
- Consumer behaviour
- Integrated marketing communication
- Learning and teaching
Not available to supervise research students
Available for media queries
About Maxwell Winchester
Maxwell has many years of academic teaching experience globally, having held permanent faculty positions in Australia, Canada and the UK. In addition to these he has been an adjunct lecturer in China, Singapore, Malaysia, Vietnam, Kuwait, France, Denmark, Germany, Austria and Mexico.
His research interests include:
- reflective learning and reflective practice
- qualitative and quantitative research methods
- empirical generalisationalist research methods
- behaviourist consumer behaviour theories.
He has published articles on student evaluations of teaching and reflective practice, as well as negative brand beliefs, luxury and premium brands, and wine marketing.
Qualifications
- MA (Teaching & Learning in Higher Education), University Of Keele, UK, 2010
- PhD, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Australia, 2006
- MBus (Marketing), Victoria University, Australia, 1999
- GradDip Evaluation, University of Melbourne, Australia, 1996
- BSc (Psychology/Research Methods), Victoria University, Australia, 1994
Key publications
Maxwell has over 44 publications, with a selection listed here.
A more comprehensive list of Maxwell's publications is available in the VU Research Repository.
Conference Paper (showing 4 of 19)
| Year | Citation |
|---|---|
| 2014 | Winchester, M., Lees, G., & de, Silva. (141203). Is There Product Segmentation in Australia s Top Ten Banks In Rundle-Thiele, S. ;. (Ed.), Paper presented at ANZMAC Annual Conference 2014 (pp. 267-272). Gold Coast, Australia: Griffith University. |
| 2014 | Winchester, M., & Lees, G. (141203). How Accurate are Segmentation Profiles? An Investigation of into Whether Customersof Australia s Top Ten Banks Fit within Specific Segmentation Profiles In Rundle-Thiele, S. ;. (Ed.), Paper presented at ANZMAC Annual Conference 2014 (pp. 240-247). Gold Coast, Australia: Griffith University. |
| 2013 | Winchester, M., & Lees, G. (130101). Do segments change over time: A two year investigation into the success of news paper targeting in NSW, Australia - 2009 and 2011 (pp. 1-8). Adelaide Hilton, Adelaide, South Australia: The University of Auckland Business School. |
| 2013 | Lees, G., & Winchester, M. (130101). Do competing supermarkets generally have the same sort of shoppers? (pp. 1-8). Adelaide Hilton, Adelaide, South Australia: The University of Auckland Business School. |
Journal article (showing 6 of 22)
Research funding for the past 5 years
Funding details for this researcher are currently unavailable.
Supervision of research students at VU
Not available to supervise research students
Available for media queries
Currently supervised research students at VU
| No. of students | Study level | Role |
|---|---|---|
| 8 | PhD | Principal supervisor |
| 4 | PhD | Associate supervisor |
| 1 | Masters by Research | Principal supervisor |
Currently supervised research students at VU
| Students & level | Role |
|---|---|
| PhD (8) | Principal supervisor |
| PhD (4) | Associate supervisor |
| Masters by Research (1) | Principal supervisor |
Completed supervision of research students at VU
| No. of students | Study level | Role |
|---|---|---|
| 3 | PhD | Associate supervisor |
Completed supervision of research students at VU
| Students & level | Role |
|---|---|
| PhD (3) | Associate supervisor |
Careers
Details of this Researcher's career are currently unavailable.
