Section: Overview
Overview
Key publications
Research funding
Supervising & teaching
Career

Key details

Areas of expertise

  • Sport marketing
  • Sport facility management
  • Sport event management
  • Sport business management

Available to supervise research students

Available for media queries

About Eric Schwarz

Over the past 20 years, Eric has been an academic and practitioner in sport business management in the United States, China, and Australia. Since 2015, he has served as a Senior Lecturer in Sport Management and Chair of the Postgraduate Courses in Sport Business and Integrity at Victoria University in Melbourne, Australia. He also served as the College's Director of Teaching and Learning in 2018.  Eric was also a Visiting Lecturer and Researcher at Shanghai University of Sport in China for two years (2015-2016).

Prior to coming to VU, he served nearly seven years as a Professor of Sport Business at Saint Leo University (Florida USA), with four of those years as the Chair of the Department of Sport Business, International Tourism and Hospitality Management. Previous to Saint Leo, he spent nine years at Daniel Webster College (New Hampshire USA), where he was an Associate Professor and Program Coordinator of Sport Management within the School of Business, Management, and Professional Studies. He also served as Visiting Senior Lecturer and Researcher at the University of Ballarat from July 2006 to June 2007.

Eric’s research concentrates on sport marketing, and sport facility and event management. He has a specific focus on the marketing of hallmark and major sports games and events. He currently is working with the Australian Football League (AFL) and a private start-up on the connection between international travellers and attendance at regular season matches through hosting experience with members.

Eric has published three books:

  • Advanced Theory and Practice in Sport Marketing (three editions as lead author)
  • Sport Facility Operations Management: A Global Perspective (two editions as lead author with a third edition in production available in late 2019/early 2020)
  • Managing Sport Facilities and Major Events (lead author for second edition joining a team of international authors). 

He has published numerous articles, case studies and encyclopaedia entries to multiple leading publications - most recently two chapter of venue management in football and the management of football in India in the Routledge Handbook of Football Business and Management.

He has made over 70 presentations and university guest lectures around the world to date. In March 2017, Eric was a keynote speaker at the Asociación Latinoamericana de Gerencia Deportiva Congress in Buenos Aires, Argentina - and has upcoming conference presentations in 2019 in Santiago, Chile and Chicago, USA.  He also was a presenter at the 2019 EASM Summer School in Madrid, Spain in May 2019 - and will be a tutor at the EASM Student Seminar in Seville, Spain in September 2019.

Qualifications

  • EdD Sport Management, United States Sports Academy, USA, 1998
  • MEd Administration and Supervision, Salisbury University, USA, 1992
  • BS Physical Education, Plymouth State University, USA, 1991

Key publications

Year Citation
2018 Schwarz, E. C., & Hunter, J. D. (180101). Advanced Theory and Practice in Sport Marketing (3rd). Abingdon, Oxon: Routledge.
2017 Schwarz, E. C., Westerbeek, H., Liu, D., Emery, P., & Turner, P. (170101). Managing Sport Facilities and Major Events (2nd). Abingdon, Oxon: Routledge.
2015 Schwarz, E. C., Hall, S. A., & Shibli, S. (150608). Sport Facility Operations Management A Global Perspective.

Year Citation
2019 Ahuja, G., & Schwarz, E. C. (190101). Management of football in India In Chadwick, S. ;. (Ed.) (1st) (pp. 577-589). London: Routledge.
2019 Schwarz, E. C. (190101). Venue management in football In Chadwick, S. ;. (Ed.) (1st) (pp. 209-219). London: Routledge.
2018 Schwarz, E. (180101). Marketing implications of playing regular season games in international markets: losing home domestic advantage or gaining away international advantage? In Dodds, M. ;. (Ed.) (pp. 79-86). Abingdon, Oxon: Routledge.

Year Citation
2018 Yao, Q., & Schwarz, E. C. (180601). Impacts and implications of an annual major sport event: A host community perspective. Journal of Destination Marketing and Management, 8 (161-169).

doi: 10.1016/j.jdmm.2017.02.007

2017 Yao, Q., & Schwarz, E. C. (170101). Transnational venue management corporations and local embeddedness A case study on the Mercedes-Benz Arena in Shanghai, China. INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 18(1), (70-80).

doi: 10.1108/IJSMS-05-2016-0008

2015 Schwartz, E. C., Jamieson, N. I., & Pitts, B. G. (151001). The Role of Demography and Migration in Shaping the Future of Leisure, Recreation, and Sport. International Journal of Sport Management, 16(4), (620-644).
2013 Schwarz, E. C., Murphy, P. R., & Caldwell, B. (130601). The marketing and economic implications of select bankruptcies in North American professional sports since the start of the global economic crisis. Journal of Applied Marketing Theory, 4(1), (29-39).

Research funding for the past 5 years

Please note:

  • Funding is ordered by the year the project commenced and may continue over several years.
  • Funding amounts for contact research are not disclosed to maintain commercial confidentiality.
  • The order of investigators is not indicative of the role they played in the research project.

Engaging New Customers by Connecting International Tourists to Locals through Professional Sports - Phase 2
From: Global Hosts Grant
For period: 2018-2018
Not disclosed

Engaging New Customers by Connecting International Tourists to Locals through Professional Sports
From: SMAANZ Industry Engagement Grant
For period: 2016-2017
Not disclosed

Supervision of research students at VU

Available to supervise research students

Available for media queries

Currently supervised research students at VU

No. of students Study level Role
1 PhD Associate supervisor

Currently supervised research students at VU

Students & level Role
PhD (1) Associate supervisor

Other supervision of research students

Masters thesis associate supervisor - Sonja Allies - Munich Business School - completed 2017. PhD thesis associate supervisor - Herve Mankita - Shanghai University of Sport - completed 2018. PhD thesis associate supervision - Nigel Jamieson - Southern Cross University - completed 2012.

Teaching activities & experience

In addition to being Chair of the postgraduate courses in Sport Business and Integrity, Eric is unit coordinator and lecturer for the following units:

Undergraduate:

  • SSM2204 - Sport Sponsorships and Partnerships
  • SSM3103 - Sport Facility Management

Postgraduate

  • SSI6003 - Strategic Sport Marketing
  • SSI7002 - Sport Facility and Event Management (includes two-week study abroad at Universidad Europea in Madrid, Spain)
  • SSI7004 - Sport Economics and Finance

Key academic roles

Dates Role Department / Organisation
Jan 2015 - Jun 2019
Senior Lecturer in Sport Management, and Chair – Postgraduate courses in Sport Business and Integrity, College of Sport and Exercise Science
Victoria University
Aug 2008 - Dec 2014
Professor and Chair of the Department of Sport Business, International Tourism, and Hospitality Management in the Donald R. Tapia School of Business
Saint Leo University
Jan 2000 - Aug 2008
Associate Professor and Coordinator of the Sport Management Program
Daniel Webster College
Dates Role & Department/Organisation
Jan 2015 -
Jun 2019
Senior Lecturer in Sport Management, and Chair – Postgraduate courses in Sport Business and Integrity, College of Sport and Exercise Science
Victoria University
Aug 2008 -
Dec 2014
Professor and Chair of the Department of Sport Business, International Tourism, and Hospitality Management in the Donald R. Tapia School of Business
Saint Leo University
Jan 2000 -
Aug 2008
Associate Professor and Coordinator of the Sport Management Program
Daniel Webster College

Key industry, community & government roles

Dates Role Department/Organisation
Nov 2010 - Jan 2014
President and Executive Director
Sport Marketing Association
Jun 2017 - Jun 2019
Fellow
China Soccer Observatory – University of Nottingham, UK
Dates Role & Department/Organisation
Nov 2010 - Jan 2014
President and Executive Director
Sport Marketing Association
Jun 2017 - Jun 2019
Fellow
China Soccer Observatory – University of Nottingham, UK

Awards

Year Award
2016

Industry Engagement Research Award - Sport Management Association of Australia and New Zealand

Invited keynote speeches

Year Title/Description
2019

International E-Sport Marketing – Meeting the needs and wants of Millennial and GenZ

10th Annual European Association of Sport Management (EASM) Summer School

2017

The Future of Sport Marketing in Latin America: Safety and Security… Tourism And Community… and Revenue Generation

5th Congreso de la Asociación Latinoamericana de Gerencia Deportiva (ALGEDE) in Buenos Aires, Argentina

2016

Does Lack of Participation in the FIFA World Cup Tournament Have a Negative Economic and Socio/Cultural Impact on Soccer in Asian Nations

2016 International Sports History and Culture Conference – Soccer and Society in Modern Asia in Shanghai, China

2016

A Scale to Measure Community Expectations of Corporate Social Responsibility in Chinese Professional Football

2016 International Sports History and Culture Conference – Soccer and Society in Modern Asia in Shanghai, China

2006

A Comparative Analysis of Sport in North America and Australia – Implications for Australian Sport during the Next 20 Years

2006 Australian Society of Sport Administrators (South Australia chapter) Conference in Adelaide, Australia.

Show more invited keynote speeches

Professional memberships

  • Academic Member, Sport Marketing Association
  • Academic Member, Sport Management Association of Australia and New Zealand