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VU's School of Rock rocks

Music fans around the world have recognised Victoria University’s student record label as producing the top compilation album of the year in the US-based Independent Music Awards (IMAs).

More than 100,000 music fans voted in vox pop polls that saw Potential Unlimited – VU’s student-run record label – take out the IMA’s 2014 best compilation album for its CD, Potential Unlimited Six.

Potential Unlimited was the only non-US label finalist in its category. The win means Potential Unlimited Six will receive valuable marketing support from the IMAs, an organisation dedicated to self-released and indie label acts.

Potential Unlimited Six is a cross-section of 10 tracks by emerging Melbourne talent including Lioness Eye, Lucy Wilson and I Know the Chief. It was produced by VU’s Bachelor of Business (Music Industry) students as part of a major assignment that required teams to work directly with bands, select tracks for the CD, and develop strategies for marketing, publicity and distribution.

This is the sixth consecutive year that a CD produced by the VU label has made the finals in the IMAs, now in its 13th year. The award follows Potential Unlimited’s 2011 accolade for world’s best CD produced by a campus record label – the first non-US campus to receive that award.

With more than 400 nominations a year from around the world, the IMAs are highly competitive.

Course co-ordinator Adrian Marchesani says the project not only helps students planning a career in the music industry gain hands-on experience, but also provides a platform for budding groups to build their profile.

“The Bachelor of Business (Music Industry) is the only course of its kind in Australia. It has core business units, but its real focus is on music – from music industry to music performance – and is designed for students with a real interest in music.”

Ian James, Mushroom Music Publishing managing director and a VU adjunct professor in the College of Business, was instrumental in creating VU’s Bachelor of Business (Music Industry) course. Since it started in 1998, his company has provided internships for many of the course’s students.

Adrian Marchesani, Bachelor of Business (Music Industry) course co-ordinator, is available for interview on 0411 764 976.

VU Media Contact:
Ann Marie Angebrandt, Media Producer
Marketing and Advancement, Victoria University
[email protected]
Phone: +61 3 9919 5487

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