Teams of university students and industry mentors put their decision-making skills to the test for a competition hosted by Victoria University that gave students a simulated experience of being executives in a global company.
The day-long event held at VU's Flinders Street Campus last month involved student teams from VU, RMIT, Swinburne, Deakin and Monash Universities, who each had a LinFox industry expert to coach them during the simulation game.
Using SAP Enterprise Resource Planning software, teams fought to win the biggest market share by buying raw materials, managing budgets, developing production and distribution schedules, and selling products. They were required to respond to changing variables such as an increase in grain prices or a decrease in the foreign exchange rate, with every 25 minutes in real life simulating 30 days.
Lindsay Fox, founder of the LinFox Group, the largest privately owned supply chain solutions company in the Asia Pacific, opened the event. He discussed with the students the skills required to be a logistics professional.
Winners of the game, RMIT, received Apple Nanos provided by SAP.
Event organiser Paul Hawking, VU's SAP Academic Program Director, said the game is played by universities around the world to give students the experience of managing the details of a real company, both emotionally and intellectually. This is the second time VU has hosted the event.
"This game focuses on how things work together and allows participants to immediately see the effects of their decision-making," he said. "Just as in real life, they pay for poor decisions or those not made in time."
Paul Hawking is available for interview.
Paul Hawking, SAP Academic Program Director and Senior Lecturer
School of Management and Information Systems
Faculty of Business and Law, Victoria University
Ph: 0419301628 or [email protected]
Ann Marie Angebrandt, Media Officer,
Marketing & Communications Department, Victoria University
Ph: (03) 991 5487; mobile: 0403 556 001.