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Lights, camera, action, certificate

Emerging filmmakers can learn more about the business side of their industry through Australia's first professional development course aimed at executive producers.

The Professional Certificate of Executive Screen Production was developed by Victoria University's Sir Zelman Cowen Centre (part of VU's Faculty of Business and Law) in consultation with the Screen Producers Association of Australia (SPAA) the industry body that represents Australian independent film and television producers.

The first 15 students graduated from the six-day program at VU's City Queen Campus last month.

VU's research program coordinator Pamela Wilson Endrina said that few Australian producers had been exposed to best practice in areas covered by the course including budgets, business plans, distribution, marketing, and legal considerations such as intellectual property rights and contracts.

"This results in a perception when they are pitching their project that they have not done any preparation of its marketability, or at worst, they are ignorant of the fact that creating screen content is a business," she said.

The course is taught by high-profile producers and entertainment professionals. It is aimed at up-and-coming producers or experienced professionals such as accountants, lawyers and public relations professionals allied to the screen industry.

The course will be offered in Sydney in November and will run again in Melbourne at Victoria University next year.

amela Wilson Endrina
oordinator, Research Programs, Sir Zelman Cowen Centre,
aculty of Business and Law, Victoria University
h: (03) 9919 1864 or Mobile: 0432 207 371

VU Media Contact:
Ann Marie Angebrandt, Media Officer,
arketing and Communications Department, Victoria University
h: (03) 9919 5487 or Mobile: 0403 556 001

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