JYU0003 - Communication, Culture and Media

    Unit code: JYU0003 | Study level: TAFE
    City Campus
    Footscray Park


    In this unit students will develop communication skills whilst exploring the concept of identity/ies (personal, learner, individual, and group, sexuality cultural and national). Using examples from the media, students will analyse how language and rhetoric are utilised to influence ideas of identity and how race, gender, age, ethnicity, religion, class, historical events and other factors can influence meaning.

    Students will be introduced to a range of communication styles, techniques and forms. Students will communicate ideas effectively using multimedia and technologies, as well as directly to an audience. Understanding that communication has a range of purposes (e.g. to inform, to persuade), and is influenced by culture, stereotype and bias, students will examine how language, tone and experience shapes messages and creates meaning.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Modify register and tone appropriate to the purpose and audience;
    2. Develop the mechanics and techniques of various forms of communication;
    3. Demonstrate the use of media technologies to communicate; and
    4. Analyse the language and communicative techniques in verbal and written communication.


    For Melbourne campuses

    Assessment type: Essay
    Grade: 10%
    A personal essay on "aspect of identity" (400 words)
    Assessment type: Presentation
    Grade: 35%
    Investigate a topic on identity and report on findings both written and orally.
    Assessment type: Other
    Grade: 25%
    Debate - Generate critical thinking about an identity issue, challenge assumptions and raise awareness of alternative points-of-view
    Assessment type: Creative Works
    Grade: 30%
    Video - Analyse language & communicative techniques utilised by media & social media to persuade an audience & produce a short persuasive video

    As part of a course

    This unit is studied as part of the following course(s):

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