JYU0003 - Communication, Culture and Media

In this unit students will develop communication skills whilst exploring the concept of identity/ies (personal, learner, individual, and group, sexuality cultural and national). Using examples from the media, students will analyse how language and rhetoric are utilised to influence ideas of identity and how race, gender, age, ethnicity, religion, class, historical events and other factors can influence meaning.



Students will be introduced to a range of communication styles, techniques and forms. Students will communicate ideas effectively using multimedia and technologies, as well as directly to an audience. Understanding that communication has a range of purposes (e.g. to inform, to persuade), and is influenced by culture, stereotype and bias, students will examine how language, tone and experience shapes messages and creates meaning.