Business Data Analytics and Visualisation

    Unit code: VBE1012 | Study level: Undergraduate
    Credit points
    12
    (Generally, 1 credit = 10 hours of classes and independent study.)
    Location
    City Campus
    India Online
    VU Brisbane
    VU Sydney
    Prerequisites
    N/A
    Overview
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    Overview

    The unit of study introduces students to quantitatively aided business analysis and the application of quantitative techniques to inform business decisions. Students will begin to explore a broad range of fundamental techniques and to identify and apply a specific technique to analyse a given business problem. Students will be introduced to the rationale of applying statistics to business decisions. The successful completion of the unit will enable students to begin to visualise the business world from a scientific and quantitative perspective and equip them to minimise the risk of subjective decisions.

    Students will develop in-demand skills in interpreting and presenting data for business.

    This unit will provide students with the skills needed to extract meaningful patterns from data and draw conclusions for storytelling and communication.

    Students will become adept at using software to create effective:

    • data visualisation
    • descriptive and inferential statistics
    • regression and business forecasting presentations.

    The learning and teaching in the unit is designed to be consistent and explicit in assisting students’ transition from their previous educational experience to the nature of learning in higher education and learning in their discipline as part of their lifelong learning.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Assess various types and sources of data;
    2. Exhibit and articulate data trends and patterns using appropriate data visualisations techniques;
    3. Diagnose and solve business problems using data analytics computer software;
    4. Analyse and illustrate business opportunities using statistical models, and;
    5. Compose a compelling presentation narrative of data using statistics and persuasively communicate to business and wider audience using storytelling techniques.

    Assessment

    For Melbourne campuses

    Assessment type: Test
    |
    Grade: 15%
    3 x Online In-class Quizzes (5% each)
    Assessment type: Test
    |
    Grade: 35%
    In-class Test (Part A 10% & Part B 25%)
    Assessment type: Project
    |
    Grade: 35%
    Story Telling Project (Part A 5%, Part B 15% & Part C 15%)
    Assessment type: Presentation
    |
    Grade: 15%
    Story Telling Presentation

    Other locations

    For students studying at India Online
    Assessment type: Assignment
    |
    Grade: 20%
    Project scoping / building a business case
    Assessment type: Exercise
    |
    Grade: 30%
    Analysing and presenting data
    Assessment type: Report
    |
    Grade: 50%
    Business case

    This unit will adopt self-paced learning where students participate in online learning activities. Students will be able to conduct learning activities at a time that suits them provided the learning activities are completed by the required time. This unit will adopt a student-centred learning model where learning comes from network of relationships between instructors and peers. It is expected that students allocate approximately 20 hours per week for online activities and independent study.

    For students studying at Henan University, Liaoning University
    Assessment type: Test
    |
    Grade: 25%
    Tests (x2)
    Assessment type: Project
    |
    Grade: 30%
    Statistical Analysis and Story Telling
    Assessment type: Presentation
    |
    Grade: 15%
    Story Telling Video Submission
    Assessment type: Examination
    |
    Grade: 30%
    Exam

    This unit is delivered as a blended delivery model via five hours of weekly face to face sessions with the Instructor along with online resources available through the Learning Management System. The five contact hours provides students with an opportunity to learn in a supervised and guided classroom atmosphere with the instructor and with peer support. The students are required to access resources from the VU collaborate space on a weekly basis and to complete the pre readings and post readings.
    As this is a first semester unit in the Diploma, students are required to start taking responsibility for their own learning by devoting at least five hours per week self-study which may include working on the homework tasks set by the teacher, working on the assignment, preparing for assessments or revising the class content. The assessments for the unit are designed to support students in their progressive learning of the concepts taught in the class.Academic support is available for students who require additional support.

    Required reading

    Selected readings will be made available via VU Collaborate.

    As part of a course

    This unit is studied as part of the following course(s):

    Diploma of Business (Enterprise)
    VDBE | Diploma | Duration: 1 year
    Undergraduate Certificate in Digital Business Skills
    VUDS | Undergraduate certificate | Duration: 0.5 years

    Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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