Business Data Analytics and Visualisation

Unit code: VBE1012 | Study level: Undergraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
VU Brisbane
VU Sydney
Prerequisites
N/A
Overview
Enquire

Overview

The unit of study introduces students to quantitatively aided business analysis and the application of quantitative techniques to inform business decisions. Students will begin to explore a broad range of fundamental techniques and to identify and apply a specific technique to analyse a given business problem. Students will be introduced to the rationale of applying statistics to business decisions. The successful completion of the unit will enable students to begin to visualise the business world from a scientific and quantitative perspective and equip them to minimise the risk of subjective decisions.

Students will develop in-demand skills in interpreting and presenting data for business.

This unit will provide students with the skills needed to extract meaningful patterns from data and draw conclusions for storytelling and communication.

Students will become adept at using software to create effective:

  • data visualisation
  • descriptive and inferential statistics
  • regression and business forecasting presentations.

The learning and teaching in the unit is designed to be consistent and explicit in assisting students’ transition from their previous educational experience to the nature of learning in higher education and learning in their discipline as part of their lifelong learning.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Assess various types and sources of data;
  2. Exhibit and articulate data trends and patterns using appropriate data visualisations techniques;
  3. Diagnose and solve business problems using data analytics computer software;
  4. Analyse and illustrate business opportunities using statistical models, and;
  5. Compose a compelling presentation narrative of data using statistics and persuasively communicate to business and wider audience using storytelling techniques.
  6. Participate in an academic community through reflective and critical engagement in academic texts and understanding of principles of academic integrity.

Assessment

For Melbourne campuses

Assessment type: Test
|
Grade: 15%
3 x Online In-class Quizzes (5% each)
Assessment type: Test
|
Grade: 35%
In-class Test (Part A 10% & Part B 25%)
Assessment type: Project
|
Grade: 35%
Story Telling Project (Part A 5%, Part B 15% & Part C 15%)
Assessment type: Presentation
|
Grade: 15%
Story Telling Presentation
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules (Hurdle)

Other locations

For students studying at Henan University, Liaoning University
Assessment type: Test
|
Grade: 20%
In-class online tests (x2,10% each)
Assessment type: Project
|
Grade: 25%
Story Telling
Assessment type: Presentation
|
Grade: 15%
Story Telling Video Submission
Assessment type: Examination
|
Grade: 40%
Exam
Assessment type: Other
|
Grade: 0%
Evidence of completion of the Academic Integrity Modules (Hurdle)

The delivery model of this unit allows students to take responsibility for their learning by accessing resources and completing activities using in person facilitated sessions that progress and apply the learning. The five contact hours provides students with an opportunity to learn in a supervised and guided classroom atmosphere with the instructor and with peer support. The students are required to access resources from the VU collaborate space on a weekly basis and to complete the pre readings and post readings.
As this is a first semester unit in the Diploma, students are required to start taking responsibility for their own learning by devoting at least five hours per week self-study which may include working on the homework tasks set by the teacher, working on the assignment, preparing for assessments or revising the class content. The assessments for the unit are designed to support students in their progressive learning of the concepts taught in the class.

Required reading

Selected readings will be made available via VU Collaborate.

As part of a course

This unit is studied as part of the following course(s):

Diploma of Business (Enterprise)
VDBE | Diploma | Duration: 1 year
Undergraduate Certificate in Digital Business Skills
VUDS | Undergraduate certificate | Duration: 0.5 years

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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