Business Data Analytics and Visualisation

Unit code: BEO1000 | Study level: Undergraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
Footscray Park
VU Brisbane
VU Sydney


Develop in-demand skills in interpreting and presenting data for business, with the Business Data Analytics and Visualisation unit.

Contemporary businesses rely on data-driven decision making using a range of sources, including ‘big data’. To meet these needs, you need to learn to use advanced computer software to collect, review, manipulate, visualise and analyse business data.

This unit will provide you with the skills needed to extract meaningful patterns from data and draw conclusions for storytelling and communication.

You will become adept at using software to create effective:

  • data visualisation
  • descriptive and inferential statistics
  • regression and business forecasting presentations.

By the end of this unit, you will be on your way to becoming a data-driven problem solver and informed business decision maker.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Assess various types and sources of data;
  2. Exhibit and articulate data trends and patterns using appropriate data visualisations techniques;
  3. Diagnose and solve business problems using data analytics computer software;
  4. Analyse and illustrate business opportunities using statistical models; and,
  5. Compose a compelling presentation narrative of data using statistics and persuasively communicate to business and wider audience using storytelling techniques.

Study as a single unit

This unit can be studied on its own, without enrolling in a full degree.

Learn more about single units of study at VU


For Melbourne campuses

Assessment type: Test
Grade: 15%
In-class quizzes - progressive assessments
Assessment type: Timed Assessment Task
Grade: 35%
Progressive In-class assessment tasks (10% and 25%)
Assessment type: Project
Grade: 35%
Storytelling (Group)
Assessment type: Presentation
Grade: 15%
Storytelling: Oral presentation

Other locations

For students studying at Central University of Finance and Economics, Henan University, Liaoning University, National School of Business Management, Colombo, Sunway College Johor Bahru
Assessment type: Test
Grade: 15%
Test (1 hour)
Assessment type: Assignment
Grade: 35%
Portfolio of 7 tasks
Assessment type: Examination
Grade: 50%
Final examination (2.5 hours)

Required reading

Selected readings will be made available via the unit VU Collaborate site.

As part of a course

This unit is studied as part of the following course(s):

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