This unit investigates theoretical concepts of creativity, innovation and entrepreneurship and the skills and competencies to apply this knowledge effectively to diagnoses the need for, identify and leverage an opportunity and create solutions to contemporary business or societal challenges both locally and globally. The unit provides an authentic and evidence based learning experience of the study of the concepts of creativity, innovation, intrapreneurship and entrepreneurship in which learners engage and apply to planning, strategizing and decision making in professional, commercial and social contexts. The unit stimulates students to challenge the way in which entrepreneurs grow within, flourish and are perceived by and contribute to diverse societal contexts and to interpret this understanding to analysing and critiquing contemporary international entrepreneurial trends and dilemmas as responsible ethical and global citizens. Important paradoxes are posed for students to express the way in which human ingenuity translates to business endeavour which can have both positive and negative consequences individuals, societies and nations. Contemporary scenarios and examples are given to enable students to apply developing knowledge to create an entrepreneurial venture that generates economic, social or environmental benefit and which is sustainable.

Unit details

Victoria University Online
Study level:
Credit points:
Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Critically review the issues that influence how human creativity translates to innovation and entrepreneurship and how this transitional process is enabled and managed in different types of settings and organisational forms;  
  2. Critically interrogate and evaluate the literature on entrepreneurship and apply that understanding to interpret the steps in the successful trajectory of entrepreneurial ventures;  
  3. Abstract, analyse and apply knowledge of relevant literature to create stimulating and facilitating innovative visual and interactive activity to demonstrate and educate a range of audiences about entrepreneurship in a range of global and local;  
  4. Integrate and deconstruct knowledge and learnings from a range of contexts and disciplines to conceptually map, apply and make recommendations for the management of innovation and entrepreneurship for a given organisational context;  
  5. Demonstrate accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future business/ professional challenges through work collaboratively on an innovative new venture; and  
  6. Plan and execute a substantial evidence based multidisciplinary innovative project or business venture through the development of a business plan that is grounded in an authentic entrepreneurial proposition as a capstone experience that demonstrates capability to generate and evaluate complex ideas and concepts at abstract and practical levels.  


Assessment type Description Grade
Literature Review Literature Review Outline 10%
Literature Review Literature Review applied to Case Study of known Entrepreneur 35%
Presentation Group Presentation on Business Plan and Marketing Pitch to Industry 15%
Report Business Plan on New Venture /Business Idea - Part A: Opportunity Assessment to validate Venture (Individual, 15%) Part B: Venture Plan (Group, 25%) 40%

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

Study a single unit

This unit may be available as a single unit of study.

Find out more about how to apply for single units of study at VU.

VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.