BHO1171 - Introduction to Marketing
BHO2434 - Consumer Behaviour
BHO2265 - Integrated Marketing Communications
|1.||Critically evaluate the evolution of marketing strategic thought;|
|2.||Compare and contrast marketing managerial and strategic approaches to strategy formulation;|
|3.||Demonstrate an understanding of alternative theoretical frameworks;|
|4.||Analyse trends and identify growth opportunities in marketing; and|
|5.||Formulate and recommend appropriate marketing strategies for creating competitive advantage.|
|Test||Multiple Choice Test||20%|
|Report||Strategic Marketing Plan- Group project||30%|
Strategic Marketing: Decision Making and Planning (4th ed.).
Reed, P. (2015).
South Melbourne: Cengage Learning.
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