The aim of this unit is to introduce the study of tourism, hospitality and events combining a theoretical approach to the concepts involved with a practical orientation to specific issues and their inter-relationships. It covers a systems perspective on the essential elements of tourism, hospitality and events management, including the social and environmental consequences of tourism, events, transport, accommodation, food and beverages and special interest tourism.
Unit details
Location:
Study level:
Undergraduate
Credit points:
12
Unit code:
BHO2006
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Learning Outcomes
| 1. | Investigate the nature, scope and significance of tourism, hospitality and events; | ||
| 2. | Analyse the structure of the tourism, hospitality and event industries, as well as interpret components of the tourism system using an analytical framework; | ||
| 3. | Reflect upon and apply a range of fundamental principles and complex techniques to analyse existing major events, festivals and organised spectacles in the areas of business, sport and leisure and improve event outcomes; | ||
| 4. | Recommend solutions to problems and challenges in events and hospitality industry settings where culture and community values impact on the provision of an effective contemporary industry; | ||
| 5. | Evaluate collaboratively the needs of the modern consumer and the importance of experience; and, | ||
| 6. | Locate and interpret statistical data relating to specified tourism and events activities. |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Test | Online Quiz | 15% |
| Report | Written Report (Individual) | 20% |
| Report | Group Simulation Report | 35% |
| Test | In-class Test | 30% |
Required reading
Essentials of Tourism (2nd ed.).
Cooper, C. (2016).
United Kingdom: Pearson.
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