The ways in which audience engage with narratives is changing due to developments in media distribution platforms. Media narratives now flow across numerous media platforms to further engage the viewing audience. Contemporary media professionals must have a clear understanding of the ways in which a narrative can be interwoven across multiple media platforms. In this unit students investigate contemporary cross media practice and analyse the use and impact of presenting a narrative to the audience using a cross media approach.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Evaluate the use of media platforms in association with cross media narratives;  
  2. Create an effective cross media project plan to engage with a target audience;  
  3. Propose a project pitch that exhibits industry cross media practice; and  
  4. Utilise a range of media platforms.  


Assessment type Description Grade
Essay Research essay of cross media practice (1000 words) 30%
Presentation Pitch presentation (1000 words) 25%
Creative Works Proposal for cross media project (2000 words) 45%

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