The ways in which audiences engage with narratives is changing due to developments in media distribution and technological convergence. Media narratives are interwoven across platforms and devices and are experienced in a combination of real and virtual environments. In turn, target audiences and fans actively participate in, share, create, curate and influence these narratives. In this unit, students will investigate transmedia production, narratives, and 'story worlds' and analyse the use, impact and potentials of participatory culture and user engagement.

Unit details

Study level:
Credit points:
Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Analyse the use of media platforms in association with cross media narratives;  
  2. Conceptualise effective cross media project plan to engage with a target audience;  
  3. Present and appraise project pitches that exhibits industry cross media practice; and  
  4. Utilise a range of media platforms in the planning and creation of cross media projects.  


Assessment type Description Grade
Research Paper Case study analysis of cross media practice 20%
Assignment Project proposal 30%
Creative Works Cross Media Project Teaser 30%
Presentation Pitch presentation 20%

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.